PowerPoint Presentation
DEMYSTIFYING AFFILIATE MARKETINGAPRIL 2016
@MrHeyes#Traverse16
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HELLO & WELCOME!Run the travel blog simonsjamjar.com travel
blogger since 2011Have worked in digital marketing since 2004Run
affiliate programmes for my blog, and help brands to make the most
of affiliatesAffiliate programs for my blog include Travelzoo,
Booking.com and AmazonThis session will cover
@MrHeyes#Traverse16WHAT IS AFFILIATE MARKETING?GETTING
STARTEDCOMMISSION, ADS & COOKIES (CAC)FAQsQUESTIONS
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WHAT IS AFFILIATE MARKETING?
@MrHeyes#Traverse16
COMPANY X
AFFILIATES RECRUITED
AFFILIATES PROMOTE COMPANY XAFFILIATES GET COMMISSION
COMPANY X MAKES MORE SALES
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WHICH BRANDS RUN AFFILIATE CAMPAIGNS?
@MrHeyes#Traverse16HOLIDAY COMPANIES
HOTELSTRAINS
AIRLINESCARS
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KEY TIP
@MrHeyes#Traverse16If youre not sure whether a brand runs an
affiliate program, simply Google them
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THE BIGGER PICTURE
@MrHeyes#Traverse16Online Performance Marketing (OPM) generates
over 14 billion in sales
14 billion.approximately 10% of all UK e-commerce salesROI15:
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GETTING STARTED
@MrHeyes#Traverse16
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WHERE TO BEGIN?
@MrHeyes#Traverse161.THINK ABOUT YOUR AUDIENCE2.BE TRUE TO YOUR
BRAND AND BLOG3.BE TRANSPARENT & OPEN
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WHERE TO BEGIN?
@MrHeyes#Traverse16Sign up to affiliate networks that are
running the campaigns you want to joinAFFILIATE NETWORKSINDEPENDENT
PROGRAMS
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WHERE TO BEGIN?
@MrHeyes#Traverse16Approval ratings are usually between 85
95%
Potential spam content detectedYou promote their competitors
brands may want exclusivityWrong fit for the brandYour site may be
focusing on a different market or target audienceBad timing
(program may be closing, change of personnel etc.)REASONS YOU MAY
BE REJECTED
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WHAT DO AFFILIATE NETWORKS LOOK FOR?
@MrHeyes#Traverse16
1. RELEVANT, FRESH, ENGAGING CONTENT2. A WELL DESIGNED SITE3.
PASSION
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YOURE IN!
@MrHeyes#Traverse16Affiliate network platforms differ, but here
are the key features to look out for
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YOURE IN!
@MrHeyes#Traverse16Affiliate network platforms differ, but here
are the key features to look out for
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YOURE IN!
@MrHeyes#Traverse16
EPC = Earnings Per Click - reflects an average affiliate
program's pay out per one hundred clicks
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A TYPICAL AFFILIATE PROGRAMME PAGE
@MrHeyes#Traverse16
Tools to promote the brandWhat you can and cant doWhat you could
earn
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COMMISSION, ADS & COOKIES (CAC)
@MrHeyes#Traverse16
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SOHOW MUCH MONEY CAN I MAKE?
@MrHeyes#Traverse16
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COMMISSION
@MrHeyes#Traverse16Most affiliate programs pay out based on
sales or leadsCommission varies depending on the product being sold
insurance = higher commission, flights = lower commissionCommission
can be tiered, depending on the volume you drive
AOV = 700Commission = 35AOV = 950Commission = 57
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COMMISSION
@MrHeyes#Traverse16Some brands also alter commission levels and
provide incentives based on their wider marketing campaigns and
inventory
Usually 4%April 2016 = 8%
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COOKIE LENGTH
@MrHeyes#Traverse16Most affiliate programs cookie lengths vary
from 30 days to 90 daysThe longer the better!24 Hours30 Days90
Days
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WHAT DO OTHER BLOGGERS EARN?
@MrHeyes#Traverse16
Anywhere from 20 to 1,700 per month, depending on
seasonality
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ADS ON YOUR BLOG - LINKS OR BANNERS?
@MrHeyes#Traverse16Remember, stay true to your audience make the
affiliate integration seamlessLinks generally convert a lot better.
and banners look shit on mobiles
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BANNERS ARE DEAD
@MrHeyes#Traverse16Depending on the programme the banner
selection may be very unhelpful
Banners havent been updatedXBanners arent responsive / dont fit
your websiteBanners are made in Flash (which is also dead)
X
XDoesnt cover the product / campaign / service you need
X
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THE SECRET SAUCE? DEEP LINK BUILDERS
@MrHeyes#Traverse16Link to any page of the brands website.
Connect your audience directly to the content they are interested
in
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HANDY REPORTING
@MrHeyes#Traverse16Reports by merchant (brand), by click
reference and more
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HANDY REPORTING
@MrHeyes#Traverse16
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PLUGINS & OTHER FUNKY TOOLS
@MrHeyes#Traverse16Adding links can take up a lot of time. Here
are a few tools to keep an eye out for.
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PLUGINS & OTHER FUNKY TOOLS
@MrHeyes#Traverse16Adding links can take up a lot of time. Here
are a few tools to keep an eye out for.
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FAQs ABOUT AFFILIATES
@MrHeyes#Traverse16
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FAQs
@MrHeyes#Traverse16Can I make my own banners to put on my
site?Depends on the individual brand guidelines that outline what
you can and cant do.
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FAQs
@MrHeyes#Traverse16Do I Need To Disclose Affiliate Links?Be
transparent with your audience. You would disclose for gifts or
collaborations, so its best to disclose you may add affiliate links
into your content
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FAQs
@MrHeyes#Traverse16If Im collaborating with a brand, can I use
affiliate links rather thank normal links?This very much depends on
the agreement you have with the brand. Always ask and check before
publishing the content.
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FAQs
@MrHeyes#Traverse16Can I use my social media channels to promote
my affiliate programs?Yes, you can. Tracking will mainly be
connected to your blog, but you can still promote through affiliate
channels.
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FAQs
@MrHeyes#Traverse16What if I mask the URLs using a link
shortener - will the links still be tracked?They will indeed! Use
Bitly or another URL shortener, plus you get another data source
for tracking links!
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FAQs
@MrHeyes#Traverse16Should I add nofollow tags to my affiliate
links for SEO purposes?Most affiliate links use a 302 redirectand
Google handles affiliate links differentlybut just to be safe, yes,
add a nofollow tag so there is complete clarity for Googles little
robots.
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FAQs
@MrHeyes#Traverse16Do I need to pay tax on my affiliate
earnings?Unfortunately, yes. Any income you make should be
disclosed to HMRC.
Need help? Contact Raj!
[email protected]
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SUMMARY
@MrHeyes#Traverse16Sign up to affiliate networks and programs
that suit your blog and your audienceBe transparent with your
audiencePromote affiliate programs in a natural way that fits in
with your blog and social channelsLook out for affiliate incentives
and offersGo make some money!
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THANK YOU!@MrHeyes#Traverse16
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