Upload
liz-ward
View
148
Download
0
Embed Size (px)
Citation preview
GROW YOUR OWN DISTRIBUTION NETWORK
www.atdw.com.au
2
RESEARCH PURCHASEIN
DESTINATION POST
Consumer Purchase Cycle
3
4 Drivers of Change
4
Smarter Search Technologies
Tailored and flexible
Customised
Infinite information supply
5
Disruptive Technology
Location aware
Information and Purchase
Immediacy
6
Personal Communities
Word of mouth
Trusted peers
Brand promise
7
Future Transactions
Direct to supplier
Access to long tail
Value perception
8
Australia’s Position
71% bookable product have own website
41% availability and price checking
38% accommodation online booking through own website
Accommodation & tours are front runners for online payments
@ November 2010: Online Capability Survey www.ret.gov.au
9
Content is KING stil
l
10
YOU are no longer in control of the
distribution of YOUR content
11
The Opportunity
Have the best possible content
Develop your own network
Share on your social platform
Be part of the conversation
12
30%7.3%
2.4% 7.6%
ATDW’s Core business model
13
30%7.3%
8.8% 2.4%
Decentralisation
14
A tool for industry to grow their own distribution network
15
Unique
Fresh
Relevant
CONTENT
16
BUSINESS INTELLIGENCE
tools to track and
analyse who’s looking
at your site
17
Create a digital
BROCHURE RACK
to promote your community
and region
18
CLICK AND DRAG
technology to enrich your
website with
19
Let your consumers share
their experience through
the SOCIAL MEDIA
PLATFORM
20
In summary
1. Get delicious content
2. Get social
3. Get mobile
4. Get on to iGrow