Tourism 2.0 | The Future Of Culture

Thomas P. BryschThomas P. BryschPaulo CaldeiraPaulo Caldeira

Master in Innovative Tourism DevelopmentMaster in Innovative Tourism Development

Escola Superior de Tecnologia e Gestão Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do CasteloInstituto Politécnico de Viana do Castelo

The Use of Mobile Devices in the The Use of Mobile Devices in the

Construction of Cultural ItinerariesConstruction of Cultural Itineraries

Uso dos Dispositivo Móveis na Uso dos Dispositivo Móveis na

Construção de Itinerários CulturaisConstrução de Itinerários Culturais

TOURISMTOURISM 2.0

17 th May

TOURISM 2.0

Tourism 2.0 is the way of making Tourism 2.0 is the way of making

holidays by taking advantage of the holidays by taking advantage of the

functionalities of mobile devices and functionalities of mobile devices and

Augmented Reality ...Augmented Reality ...

TOURISM 2.0

namely :namely :

•by by organizingorganizing routes on the spot routes on the spot (search & browse; booking, reservation, payment)(search & browse; booking, reservation, payment)

•by by interactinginteracting with/exploring additional with/exploring additional informationinformation (maps, points of interest, navigation, geo-localization)(maps, points of interest, navigation, geo-localization)

•by by communicatingcommunicating with services and people with services and people(feedbacks, queries, networking)(feedbacks, queries, networking)

TOURISM 2.0

Tangible Interface &Tangible Interface &Augmented RealityAugmented Reality

TOURISM 2.0

What happened to the tourism What happened to the tourism product?product?

The Travel PackageThe Travel Package

TOURISM 0.0

Tour operators provide packages for Tour operators provide packages for the marketthe market

DestinationDestinationDestinationDestination

TransportTransportTransportTransportSeasonSeasonSeasonSeason

AccommodatioAccommodationn


MotivationMotivationMotivationMotivation

TOURISM 1.0

Customers in search of components Customers in search of components – increased market tranparency– increased market tranparency

TransportTransportTransportTransportSeasonSeasonSeasonSeason





The "product" in search of The "product" in search of customerscustomers




TOURISM 2.0

SeasonSeasonSeasonSeason TransportTransportTransportTransport


TOURISM 2.0

Augmented RealityAugmented Reality

SimulatioSimulationn

GamesGames RepresentatioRepresentationn

TOURISM 2.0

From market driven to From market driven to communication driven activites :communication driven activites :

•by by organizingorganizing routes on the spot routes on the spot (search & browse; booking, reservation, payment)(search & browse; booking, reservation, payment)

•by by interactinginteracting with/exploring additional with/exploring additional informationinformation (maps, points of interest, navigation, geo-localization)(maps, points of interest, navigation, geo-localization)

•by by communicatingcommunicating with services and people with services and people(feedbacks, queries, networking)(feedbacks, queries, networking)

TOURISM 2.0

Social Networking – a chance

TOURISM 2.0

Social Networking – a chance

•for breaking the dominance of the market

•for (re-) creating collective memory

•for (re-) affirming local cultural identity

•for accumulating "cultural capital”

Time to introduce innovative solutions

Time to introduce innovative solutions

Time for a smart cityTime for a smart city

‘The greatest pitfall is wanting to be a Smarter City because it is sexy’Haydee Sheombar, Smarter Cities Leader

Benelux, IBMhttp://www.smartcitiesineurope.com/


‘The concept of Smart Cities is like art: the context is more important than the

product’Ger Baron, Amsterdam Innovation Motor

http://www.smartcitiesineurope.com/


‘I don’t know whether the Smart City terminology will survive. But I hope that an

intelligent or Smart City vision is one everyone gets excited about’

Molly Webb, the Climate Grouphttp://www.smartcitiesineurope.com/

Time to listen the social media Time to listen the social media

Locative media

are growing faster

Time to tell real secrets Time to tell real secrets

We all talk about

engaging stakeholders.

But whoexactly are they and

how do you align so many

different priorities?

Time to look to the past Time to look to the past

Nearly everyone agrees that technology is not the problem on the road to smarter cities. Still, there are some

technical challenges, like linking data across domains.

Time to use real memories Time to use real memories

There is no such thing as THE road map to a Smart City. The necessary steps depend on cities' objectives

and strengths.

Time to use augmented realityTime to use augmented reality

because memories are moving…

Thomas P. BryschPaulo Caldeira

Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do Castelo

Thanks for your attention

Obrigado pela vossa atenção