Packaging Workshop

Presented by Monica MacNeil

Monica MacNeil

PackagingSales

Tour OperatorRestaurant

Tourism & HospitalityMarketing & Communications

Crazy Seafood Lover

Workshop GoalsMarket Ready Package by EODNSTA Travel Packages & DealsThree Shores Travel Offers & GetawaysYour website, your partners websites NFL Bay FerriesGoing Local ExperiencesSocial Media tool to promote your businessPrint

Welcome and Introductions

What is a Package?

A bundle containing at least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.

Price of bundled products, if broken out individually, should not equal more than the package price

What is a Deal?

A travel deal provides an incentive for a visitor, such as:

•Overnight stay with wine, flowers and dinner included

•Ski hill lift pass with a two night stay •Free dessert with purchase of an entrée

Braeside Country InnPictou, Northumberland ShoreCuisine, RomanceAccommodation and dining for $169.00 per couple (plus tax and gratuity).Valid: June 1, 2013–September 30, 2013

Pictou County Pizza Package Holiday Inn Express Stellarton-New GlasgowStellarton, Northumberland ShoreCuisine, Accommodation/HotelOne night accommodation, one large 3 topping pizza, one in room movie. Price starts at $134.99Valid: May 14, 2013–October 31, 2013

Romantic Days by the Bay Two-night stay in an oceanfront chalet at Driftwood Park Retreat, Fundy Explorer kayak adventure to the legendary Three Sisters (lunch incl.), and 3-course gourmet dinner at the Wild Caraway Restaurant in Advocate Harbour.

*this offer expires 09/15/2013 1-866-810-0110 Print Offer

Liscombe Lodge PackagesLiscombe Lodge is offering a variety of packages in 2013. For details click Print Offer or phone 902-779-5005.

*this offer expires 10/31/2013Call To Book Print Offer

Why Package?Offers consumers convenience, additional travel

options and activity ideas The potential to increase room nights and time

spent in your region Packages provide value.1 week or a 2 hour itinerary.Grow your audience(partners)Leverages market dollarsPackages receive a large push on NovaScotia.com

and through monthly email campaigns

Who’s Coming?

Target Markets

Who are the target markets and the type of experience they are looking for?

CTC-EQ http://quiz.canada.travel/NSTA- Outdoor Cultural Culinary EnthusiastsLocal Marketplace unique to you-Ambassador

Nova Scotia Demand GeneratorsBuilt around core experiences-Our unique and

authentic strengths that us a competitive edge.SeacoastOutdoorCultureCuisineHeritageUrban

Take a BreakRest

Stretch

Nutrition

Let’s Build a Package

IMAGES

BrainstormingHike, Bike & Skinny DipAcadian Trails & FoodsHow to Grow Dinner & Eat itCrazy Lobster LoveMini Cabot Trail TaleThe Fish & Chip AdventureStfx Student for a Day

Package BuildingPackage idea or title:Core Experience?Partners: What is included? Valid-Seasons-Dates: Conditions: How to book: Cancellation/Refund PolicyHow do we get paid?Package Description- 1000 characters

Your Package

The Great Big Experience PackageImageConditionsEducate your staffMarket, market, marketEvaluate-how will you measure successRefine

Paul McCartneyBaby you can drive your car…and take The CAT to Nova Scotia and join Paul McCartney live in Halifax on the Commons. Beep beep beep beep yeah! Halifax offers the perfect stage with its new world groove and old world charm. Our fresh, local maritime dining is as legendary as the Beatles. Just 45 minutes from Halifax, stay 2 nights with Oak Island Resort & Spa. And after a night of exploring your own personal history with Paul McCartney you can pamper yourself in the spa, enjoy the indoor pool, hot tub and relax in the oceanfront dining room. You can never get enough of silly love songs

Social MediaWebsiteBlogEmail marketing newsletterGoogle + Places

Page=http://www.google.com/busdiness/placesforbusiness/

On TrendContent is KingImagesCustomer Service and social mediaMobile

For TourismReview SitesYelp, Trip Advisor, FoursquareFacebook Page –local business type with

addressGoogle+PinterestYoutubeTwitter

Thank You