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Dave and Deb from The Planet D's keynote presentation at TBEX 2013. Talking about the evolution of Travel Blogging at the worlds largest travel writing and tourism conference in Toronto, Canada.
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The Evolution of Travel Blogging
Dave and Deb of The Planet D
@theplanetd
The Way it Was....
2010 2011 2012 2013
Number of Travel Bloggers
You are the Luckiest People
in the World4
5
In the Beginning
2012/2013
7
Companies & DMO’s Invest in Bloggers
8
Companies Commit to Bloggers
9
Leveraging Social Media
Twi$er Facebook Instagram Photo Contest Pinterest
10
Evolution of the Press Trip
11
Bloggers Took Action
Travel BloggingTrends
13
Multiple Mediums
14
Different Markets
15
Travelers Putting Trust in Bloggers
Consulting
16
17
From..
0Consul:ng Content Produc:on
Tours
Self-‐Publishing Sponsorship
Social Media
18
Travelers Becoming More Mobile
+
19
Vacations in your own Backyard
20
Adventure TravelSome sort of Physical Activity
Some sort of Connection with NatureAn Immersion in Culture
ATTA:
21
Social Media and Travel
22
23
The Future of Travel Blogging
The Future of Travel Blogging
Video Bloggers
Online TV Travel ShowsPageviews vs Audience
New Media & Traditional Media will Merge
The Future of Travel Blogging
Long Reads (2000-7000 words)
Companies will use Bloggers for Content ProductionTravel Talk Shows
Micro Blogging
The Future of Travel Blogging
Travel Blogger Designed Suites
Reality Blogging
Google + topples Facebook
27
Be Creative
You are the Luckiest Peoplein the World!
28
Thank You
www.theplanetd.com @theplanetd