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Authenticity in
Blogging
We are…
Dalene and Pete Heck@HeckticTravels@HeckticMedia
Video credit: SketchShe - https://www.facebook.com/sketchshe
What does it mean?
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our trueselves be seen.”
~ Brené Brown
What does it mean?
Why talk about it?
Because authenticity is an
Human nature
People are influenced not just about whatis given, but howit is given.
Dig deeper, connect a feeling
Human nature
If they like you, they will say
YES to you.
Human nature
Humans crave connections
Success story: AERIE
Bloggers as marketers
Bloggers as marketers
Build your identity
Bloggers as marketers
Show vulnerability
Bloggers as marketers
Be trustworthy and reliable
Bloggers as marketers
Write about what you
about
Bloggers as marketers
Encourage conversation and be responsive
Bloggers as marketers
Beware
Being Faux-thentic
Beware
@socalitybarbie
Beware
Set Limits for Sharing
Beware
Don’t be offensive
But how?
But how?
Ask yourself…
- What are you learning? How does it impact you?
- What are you struggling with?- What process do you use to create something?
But how?
But how?
Ask yourself…
- What are your fears or worries?- How have your views changed over time?
Basically, do this…
Be real.Be consistent.Back up what you say.Be responsive.
BE GENUINE.
What about industry?
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up
and be real. The choice to be honest. The choice to let our true
selves be seen.” ~ Brené Brown
Vanity metrics
Forbes: “They make you feel good, but they don’t actually add anything to your
bottom line.”
Vanity metrics
What’s behind the numbers?
Blog trip participant #1100K monthly PVs50k+ social media followers
Blog trip participant #225K monthly PVs20k+ social media followers
DOUBLE the social engagement
and pageviews
Engagement analysis
Engagement analysis
Ummm, what?
The ugly
Not sharing
Outright lying
Manipulating
Realize…
Basically, do this…
Be real.Be consistent.
Back up what you say.Be responsive.BE GENUINE.
Don’t be this guy
The moral of this story
We need more AUTHENTICtravel blogs.
Thank you!
Questions?
