Case Study: Adventure Travel Summit 2012.Lucerne, Switzerland.

The Switzerland Convention & Incentive Bureau (SCIB).

- Promotion of Switzerland as meeting and incentive destination

- Central enquiry contact for clients in the markets

- Create promotion and sales platforms for partners

- Increase number of meetings taking place in Switzerland

- Create awareness about sustainability within the Swiss meeting industry

Switzerland: the sustainable meeting destination.

– First rank of the Environmental Performance Index of Yale University

– 3 Swiss cities among the top 10 of the Mercer International study on quality of like in cities

– First rank in the Booz Allen Hamilton study on sustainable tourism

Lucerne: the sustainable meeting destination.

– Lucerne, which boasts the “Energy City” European Energy Award, has been implementing eco-friendly energy policies for more than 10 years. In 2009 it won the “European Energy Award Gold”

– Fee Wi-Fi on the shore of Lake Lucerne

The Adventure Travel Association.- Adventure Travel Trade Assocation.- Global network of adventure travel tour operators,

destinations and industry partners.- More than 700 members from around the world, mostly

North and South America, some in Africa, plans to expand in Europe.

- Online member community “The Hub”.

The Summit.

– Seven Summits so far: Seattle, Whistler, Brazil, Norway, Quebec, Scotland, Mexico

– Pre-Summit Adventures

– Day of Adventures

– Market Place

– Workshops and Keynotes

– Sponsored meals, coffee breaks, parties etc.

– Rather informal, focus on education, networking

Adventure Travel World Summit.Our message.

“Adventures Swiss-made”:

– We offer accessible adventures and active experiences for everyone:

– Broad range of authentic, active experiences, easy to

strenuous.

– From hostels and mountain huts to five star hotels.

– Switzerland is the birthplace of Adventure Travel - 150 years of Adventure Travel!

– The most sustainable and accessible Summit yet!

Step 1: Awareness.

– One day workshop in Lucerne with all main venues involved in the summit

– Engagement of Adventure Travel Association

– Measurements before the event using the tool of Sustainable Events Ltd.

– Creation of a policy with all objectives to create awareness to all involved partners in Lucerne

– One dedicated person taking care of the whole project at Lucerne Tourism (Michaela Germann)

Step 2: Choice of the venues.

– The Swiss Museum of Transport: the new road transport hall uses its own solar panels for energy and is equipped with a heat recovery system

– The KKL Luzern (Culture and Convention Centre Lucerne) has introduced a wood-chip heating system and a lake-water cooling system

– The SGV (the Lake Lucerne navigation company) has introduced a Quality and Environmental Management System, which is implemented on a daily basis

Step 3: Measures taken (I/II).

– Choice of local food and drinks during the whole summit

– No plastic dishes

– Use of public transportation within Switzerland by providing Swiss Passes to all attendees

– Locally produced give aways where distributed upon registration

– No printed materials on site from Switzerland nor Lucerne

Step 3: Measures taken (II/II).

– Most of the material used for the market place is owned by Switzerland Tourism and was not produced only for this event but reused

– Measurement of waste after the event

– Lucerne is a city with short distances: all venues were chosen within walking distance from the conference center and the hotels

Conclusion.

– SCIB and Lucerne could significantly improve sustainability aspects in the organisation of the summit

– Venues in Lucerne are now aware about sustainability, the processes and measures to re-used for future events

– Lucerne could showcase big efforts for sustainability

Feedback.

The attendees declared to be aware about the efforts:

– On a scale of 1 (not sustainable) to 5 (highly sustainable how

sustainable do you think this event has been?

1-2: 7.45% 3: 34.78% 4-5: 57.76%

Conclusion.

– Waste:

– Hotel Des Balances used 100% of their 264KG waste as fuel for

energy

– Total waste generated by 5 hotels: 1,114.55 KG (all was

reused/recycled)

– 590 m3 of water was drawn from its original source (main

supply)

The case study.

– The detailed case story can be downloaded:

http://positiveimpactevents.co.uk/casestudies/switzerland-case-study/

Case study will be available from Monday.

Next steps.

– SCIB will implement sustainability aspects in all future events by futher raising awarness and by supporting the host destinations and its stakeholders.

– ISO 20121 education workshops for tourism boards will be organised for 2013.

Thank you.