Climate Change and Tourism Track # 2Interpretation and Education

Preparing New Entrepreneurs: Moving from Sustainability (Labels)

to Sustainability Reporting

Robert E. PfisterRecreation and Tourism Management

VS>

Social – Cultural

Economic Environmental

Principles and Practices of SustainabilityIn Entrepreneurship Education

Global Sustainable Tourism Criteria

Timely Effort to address the“Clutter and Clarity”

Meaning Associated with

Awards – CertificationAccreditation

“Sustainability Education “is part or

• Tourism Diploma• Bachelor of Tourism

Management

Assignment“Find the Agents of Change”

Early Majority Late Majority

Laggards

Innovators

Early Adopters

Categories Of Adopters

TIME

FirstLast

Show case

Triple Bottom Line Accounting Model

Report Format

1. Template

2. Organizing Concept

Input:

•Financial Resources•Human Resources•Facilities/Suppliers•Environmental Resources•Community Resources

FunctionalComponents:

•Events & Attractions•Transportation and travel facilitators•Lodging•Food Services

Outputs•Stakeholder profits and employee benefits•Achievement of Environmental Performance Goals•Benefits to Community and Social Goals

Social –Cultural

Economic Environment

• Adopted and published their Codes of Conduct• Incorporate ethics training as part of staff

orientation • Use “triple bottom line” measures for

measuring their success • Prepare Sustainability Report to monitor

changes in performance measures.• Linked customer satisfaction to transparent “green practices”.

FIND THE INNOVATORS

Environmental Performance Measuring Environmental Performance

http://www.xanterra.com/company-profile-who-we-are-368.html

http://www.canadianmountainholidays.com/brochure/sustainability/

Sustainability Reporting

2004: SECOND NATURE REPORT

Adopted and published 14 goals moving CMH towards a more sustainable operation. The areas of performance covered wildlife, landscape evaluation, energy consumption, water consumption, waste disposal and so forth.

In our 2005 Sustainability Report, I stated that one of our biggest environmental setbacks of the year was our inability to finance and install a 220 kW solar energy system .

While we lost that battle, I vowed not to give up on this project because I know that weaning our company off fossil fuels could be the most important environmental achievement we could ever accomplish.

With a scientific consensus on human-induced climate change and obvious national security issues surrounding our country’s dependence upon fossil fuels, I’m not sure that there exists a more salient environmental issue for our generation, than global warming

Message from the President & CEO

Resource Xanterra's 2015 Goal 2006 Progress Toward Goal (baseline year 2000*)

Greenhouse Gas Emissions

Decrease greenhouse gas (CO2) emissions by 30%

Greenhouse gas (carbon dioxide)-17.0% (-20.2% normalized)*** Sulfur and nitrogen oxide-20.5%Nitrogen oxide-20.7%

Renewable Energy

Increase usage of renewable energy to provide 7% of total electricity consumed I

Renewable energy provides 18.2% of all electricity usage (excluding hydroelectric) in Xanterra's national park operations. Companywide, this represents 11.5% of all electricity used. From 2006-2007 renewable energy increased 28%. (These figures include new on-site solar PV systems being developed in 2007 in Death Valley and Rocky Mountain National Parks).

Progress Towards Xanterra's 2015 Environmental Vision Goals

Solid Waste

Divert from lAnd fill 50% of all solid waste generated

Diversion rate51% (national parks); 38% (companywide)Waste to landfill-31.1% (from 13.4 million to 9.3 million pounds)Waste recycled/diverted+209% (from 1.87 million pounds to 5.78 million pounds)

Fossil Fuels

Decrease fossil ffuel usage by 30%

Electricity usage-14.2%** (-17.5% normalized for revenue)

Propane usage: +23.7% (+19% normalized)

Natural gas usage -4.9% (-8.5% normalized)

Heating fuel oil usage -26.5% (-29.3% normalized)

Diesel fuel usage +7.4% (+3.3% normalized)Gasoline usage +20.5% (+15.9 normalized)

Sustainable Cuisine

Increase purchases of sustainable food items to 50% of all food expenditures

Sustainable cuisine purchases have increased from $1.4 million in 2004 to $3.1 million in 2006, a 120% increase in two years, totaling 11.4% of companywide food expenditures.

Transportation

Achieve companywide CAFE (corporate average fuel economy) standard of 35 miles per gallon for all passenger vehicles purchased annually

Xanterra's 2007 corporate average fuel economy (CAFE) was 20.4 mpg (EPA rated combined city/highway), an 8.1% increase from 2002 (since data was first tracked).

Hazardous Waste Generate zero hazardous waste

Hazardous waste recycled has increased every year, more than 294% since 2000. Hazardous waste generated and disposed has fluctuated with a small downward trend. All operations except three are CESQG or generate zero regulated hazardous waste.

Water Decrease water usage by 25% (baseline year 2003)

Total companywide data is currently not accurate enough to report. Property-specific data is reported in the Water section of this report.

Pollution Prevention

Reduce use of chemicals and toxic materials and purchase lower risk chemicals and toxic materials from top priority list

Xanterra has switched to Green Seal certified nontoxic cleaners and is phasing out ethylene glycol with propylene glycol at most operations

Electronics Management

Electronic products purchased must meet Electronic Product Environmental Assessment Tool standards; enable Energy Star features on 100% of equipment, and reuse, donate, sell, or recycle 100% of electronic products

All new Xanterra computers are Energy Star rated. All old computers are recycled or donated.

All Xanterra federal

Message from the President & CEO

Tech Tips: Sustainability Reporting

Ecometrix; a computerized tracking system to monitor environmental performance.This system monitors:•consumption of electricity, natural gas, gasoline, diesel,propane, fuel oil and water •generation of renewable energy •generation of solid waste •recycled materials, waste diverted from landfills,hazardous waste, and recycled hazardous waste •sustainable cuisine •greenhouse gas emissions, compliance violations,pollution prevention, and Clean Air Act Criteria AirPollutant emissions. •Hazardous waste tracking also includes Universal Wastes such as batteries, electronics, fluorescent lamps, mercury switches and PCB-containing ballasts.

Our catalogue has certainly evolved over the years…

1992 - Single page, recycled paper promoting Cape Breton Nature Tours plus a website!2002 - 10th Anniversary - 20 page catalogue printed on chlorine free paper 2007 - 15th Anniversary - 24 page catalogue printed on chlorine free paper with veggie based inks and overall aqueous coating - download version available on the website 2008 - ‘Minimize the Impact’ - 28 page catalogue goes completely online - which really is the best choice for continuing to reduce our footprint and progress with the times!

Printed Material:

• SWA works with local communities, businesses and individuals todevelop sustainable tourism opportunities that help local economies while at the same time minimizing negative environmental and cultural impacts.

Code of Ethics and Codes of Conduct

SWA for 15 years has been committed to offering culturally-rich, low-impact, high-end walking adventures that benefit traveler and host alike with mutual respect and awareness of the regions visited.

• This has led to a loyal customer base over the years.• Over 80% of their reservations each year are return customers.

Carry out all waste generated in DNM during a tripLimit impacts to park resources Provide quality interpretation to clients about park resources and threats to them

Guides on every trip provide at least a minimum of interpretive messagesOwners and guides are activists in protect the rivers and canyons with clients and to others outside the park

Limit non-renewable resource use to the extent feasibleEducate guides and manage use of vehicles Manage energy use at guide housing

Assist local community and supportive organizations Provide cash and in-kind contributions Encourage management, staff and clients to volunteer

Resource Management Practices

Sustainability Report Summary, Adrift Adventures Total Amount

Amount/Use-Day

Environmental Performance MeasuresGreenhouse Gas Emissions

-CO2 produced by corporate air travel (tons)- Gasoline used (gal)-Electricity used (kWh)-Carbon offsets purchased ($, CO2 tons)

3220 1,460 4500 0/0

1.10.481.490/0

Renewable Energy

-Solar, wind, other generation (kWh) 0 0

Transportation -Avg corp. vehicle fuel efficiency (mpg) 14.0 na

Solid Waste - Carryout of solid (non-human) waste from protected area (%)

-Carryout solid human waste on trips-Solid waste to landfill (lbs)-Solid waste recycled (lbs)-Food composted (lbs)

99.9%

98%2440 1360 630

na

na.81.45.21

Hazardous Waste -Electronics recycled (lbs)-Solvents used (gals)

72 3

.02

.01

Water -Water use (gals) 4210 1.39Green Procurement

-Organic coffee (lbs)-Sustainable seafood (lbs)-Green cleaning products used (gal)

25 256

6

.001.08.001

Contribution Orgs/. Projects

-Cash contributions to environ. orgs./projects ($) 1,500 .49

Total Amount Amount/Use-Day

Social Performance Goal and MeasuresWorkplace Conditions

-Diversity (% women/men on staff)-Workforce retention rate in season (%)-Workforce safety (# accident lost days) -Staff/client serious injuries (#)

54/46 92%

2 0/0

nana

.00070

Support for Community Organizations

-Cash contributions to community orgs ($)-Product contributions to com. orgs ($)

100 280

.03

.09

Support for Univ. Education

-Student interns hosted (# interns)- Cooperative Education placements

2 -

Na..

Support for At-Risk Youth

-Complementary/discount programs ($) 840 .28

Support for Disabled

-Complementary/discounted programs ($) 570 .13

Volunteer Leadership

-Managers who volunteer in leadership positions with professional or community organizations (# and % of total)

1/50% na

Volunteerism -Volunteering by company staff (hours) 25 .19

Total Contributions

-Total cash + in-kind, environmental & social contributions ($) -Total cash +in-kind contributions (% net income.)

$3290

10.2%

$1.02

na

Location of BusinessProfiles

China, Costa Rica =

NorthAmerican:

SpotlightOn

NEW RET Profiles

Online Case Studies

Thank You !

Robert E. PfisterRecreation and Tourism ManagementVancouver Island University

ControllingCosts

StrengthenRevenue

Stakeholder Support for ISO Certified

SecondaryProfit Centers

NicheMarket

CompetitorAnalysis

Value ofCertificationAccreditation

Recycling/No toxic waste

stream

Increase Re-purchase

behavior

Publicity Potential

Income Statements: Benefits of Sustainability Criteria