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Created by Colour Kong,Connie Ngai,Trish LiuTwinkle Tang,Onyx Tsang
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HTM 2118 Hospitality and Culture
Spain
Seminar 3
Group members: Colour Kong Connie Ngai
Trish LiuTwinkle Tang
Onyx Tsang
Spain – brief introduction
• Area: 504,030 km² - the 2nd largest country in Western Europe and the European Union
• Main Cities: Madrid, Barcelona, Valencia, Seville
• Population: 46 million people
• Official Language: SpanishRegional Languages: Aranese, Basque, Catalan/Valencian, Galician
• Currency: Euro (€)
• Capital and the Largest City: Madrid
• Religions: over 90% of citizen are Roman Catholic
Spain – brief introduction
•Form of Government: Constitutional Monarchy
•Head of State: King Juan Carlos
•President: José Luis Rodriguez Zapatero
•Tourism: 57,4 million visitors per year (2008)
•GDP 2008 (nominal): $1.395 trillion
•Spain's economy is the 9th largest worldwide andthe 5th largest in Europe
Map of Spain
Geography
•Located at the Iberian Península
•In the southwest of Europe
•5 big mountain ranges crossing the country
•Landscapes are extremely varied, some almost desert-like, others green and fertile
•The long coasts- in the east along Mediterranean Sea from Pyrenees to Gibraltar- in the west along the Atlantic Ocean and Cantabrian Sea
Climate and Weather
•Extremely diverse
•3 major climatic types: Continental, Oceanic, and Mediterranean
•Extreme temperature records
•Rain fall – northern mountains
History of Spain• 1212 - Decisive Christian victory at battle of Navas de Tolosa spells the
beginning of the end of Moorish rule in Spain
• 1492 - Jews are forced to convert to Christianity, those who refuse are expelled from Spain; Christopher Columbus sets sail on his voyage of discovery
• 1702-14 - War of Spanish Succession; Bourbon dynasty accedes to Spanish throne
• 1726 - bullfighting introduced to Spain
• 1931 - Spanish king is forced to abdicate; Spain becomes a republic
• 1936-39 - Spanish Civil War; Dictatorship established
• 1975 - Becomes constitutional monarchy
• 1992 - Barcelona hosted the Olympic Games; Seville the world exposition EXPO'92
Impacts of History
Architecture
Festival and events
Food
Clothing
Religion
Sports
Religion
Spain is a traditional Catholic country
Over 90% of citizens are Catholic
Also have others religion, just like Islam and Muslims
Many old churches were built in Spain
Impact of religion on tourism
As tourist attractions
Appreciation on Gothic style Churches
Some Catholics will come for pilgrimage
Impact of religion on tourism
Church in Seville
Festivals
religious in origin
for celebrations nowadays
towns and national in scale
3 major festivals in spain
Las Fallas held in Valencia
in March
origin from mid-century
origined from carpenters worshipped San Jose
held before spring
competition of making fallaswinning fallas would be put in EL Museo Fallero
Bonfire is built to burn the fallas that aremade of wood
night-time parade
3 major festivals in spain
San ferminheld on 14th July, last for 8 days
in Pamplona
worship San Fermin
bull-fight (las Corridas) - human’s ability
bull run
dance with bulls
parade with their head wrapped in a red cloth
Impact on hospitality:- tourists are more than local people to participate- deep-routed and traditional culture- controversial
3 major festivals in spain
feria de abril1874, market for exchanging livestock
important industry in the past
celebrate successful exchange
elements of dancing, drinking overtaken exchanging livestock nowadays
formal and elegant-dressed knight riding on carriages
impacts on hospitality: tradition and local culture attract tourists
festivals relate to entertainment
San AntonioAbad- dance and music - bless the animals of Barcelona
Winter Carnival-coloured customs -fancy-dress parade-It was banned due to religious and political reasons
Tamborrada-march, drums-San Sebastian streets
Tomato Throwing Festival- 30,000 people- good spirit: clean up
Festivals’ impact on hospitality
visit Consistently
one of the major attractions of tourists
traditional, legendary festival
promote spain culture
religious origin provides inspirations
casual in nature thus would come back
have fun is the key
emphasis on food, music, dancing
Architecture
Architecture
12th century Gothic style
Cathedral de Toledo Cathedrals of Burgos
Architecture
15th and 16th century Plateresque style University of Alcalá
University of Salamanca
Architecture16th century to the early 18th century baroque style
El Escorial
Convento de Catedral de Santiago San Esteban de Compostela
Architecture Visigoth and Neoclassical Style
Romanesque styles
Monasterio de las Huelgas Madrid- Prado
Architecture 19th century Spanish Colonial
Neo-Mudéjar Style architecture
Communications Palace The church of
Santa Prisca
of Madrid
Architecture
20th century Contemporary
Catalan Modernism architecture
Sant pau
pavilion
Impact on Hospitality
extraordinarily rich in art and architecturecoexistence of diversity cultures appreciation
Historical architecture Historical tourism development
Tourists come to marry in Spain’s church
Traditional spanish clothingMantilla
A light lace or silk scarf worn over head and shoulers
over a high comb, peineta, by women
traditional Spanish garment
religious celebration
using pins
Gilet
sleeveless jacket like a waistcoat
waist-to knee -length
straight -sided
In the past, they were fitted and embroidered
In 19-century, dress bodice shaped liked man’s waistcoat
Flamenco Dressing
many different costumes
women in black red, or white frilly dresses
many ruffles, high heels, hair in bun, rose behind ear
men wear black or red tuxedo undershorts with classic pants
spirit of Spanish life
Impacts of clothing on tourism
relax by dressed casually
special and formal during festivals
red in San Fermin
Marriage
Marriage in Spain
Marriage formalities in Spain
Civil and religious (Roman Catholic, Protestant, Jewish and Muslim) marriages
Same-sex marriage
for people over 18
religious ceremony involving a foreigner requires the Bishopric's permission
Marriage customs in Spain
traditional white dress or a genuine flamenco dress
several flower girls and boys
unlucky for the bride to see the groom the night before the wedding
During the ceremony,
rings will be exchanged, and these will be worn on the right hand
The bride and groom will often
exchange a pouch of 13 gold coins
Impact on hospitality
homosexual couples are attracted
new marriage lawhomosexual is generally acceptedvacation destination for the gay community
Catholics are attracted - religious marriages
Family structure
•Low divorce rate
•emphasizes family ties
Family structure
Imply Spanish care the relationship between each one including the guest-host relationship
Others issues of Family
•policies support family
•policies protecting the family
•family aid measures in the tax area
family Impacts on hospitality
passionate and friendly to tourists
Harmonious society is created
less focus on business
People can concentrate on their work (benefit to tourism industry)
sex discrimination
• hinders women’ participation in the labour marker
• some women’s decision to work was subject to the will of the head of the family on which she legally depended
• Spanish women have about two hours less free time than men
age discrimination
•no significant age discrimination
racial discrimination
•Lack of awareness of issues of racism and racial discrimination
•Racial discrimination -employment-housing and access to public places still affects the daily lives
Impacts of racial discrimination
Pay attention on their thought so that you would not embarrass them
Don’t be a racist
Little negative effects
create harmonious and coexistence environment
Foodel desayuno (breakfast)
café con leche magdalenas sugary churros
(small sweet cakes ) (Spanish doughnuts)
Food
Hot chocolate lemon flavored
torrijas cupcakes
Food
La Comida & La Cena (Lunch & Dinner)
Tapas Tortilla de Patata
(Omelet)
Potatoes Bravas
Food
Game Hen
with Paella
Mushrooms wine (rice dish)
Pork Scratchings
Food-Desserts & Foodstuffs
Marzipan Panellets
Cabrales blue Cheese
Food
cured ham
dried pig legs
Fried food
Fast Food
Fast Food
a strong growth of international food restaurants
the Middle Eastern fast food outlets that augmented by 250% from 2002 to 2007
Many fast food restaurant opened in Spain due to the fast food culture
Fast Food
approximately -14% regularly consumes ready food -48% occasionally Spaniards view chilled ready food as
modern, innovative, natural and healthy Sales of ready meals grew by 7% in 2008
to reach €1.6 billion Hamburger and sandwich restaurants
both lifted salesobesity population is increasing
Restaurant Culture
Meals are “eating out” style32% of the total consumption on food 2009
is consumed outside home
Sunday lunches are of great importance to many Spaniards families
Rising demand for eating out, fast food solutions and convenience foodvalue-added-tax is usually included in
restaurant bills
Eating culture
Relaxing life style
Have lunch at 2 p.m.
Dinner at 9 p.m.
Shops close at lunch time till 5 p.m.
Tipping culture
Hotel and restaurant bills usually include service charges
additional tips are welcomed for services rendered
tips of about 10% are expected
Drivers of metered taxis expect small tips
it is customary to tip 5-10% for most services, including guides
About Spanish Drinking
Spain is a traditional wine drinking countries
shift in demand for alcoholic beverages
total wine consumption has slightly decreased
beer, cava and spirits consumption have increased
wine consumption is higher in small villages
cava, beer and non-alcoholic beverages consumption is higher in the largest towns
Food & Beverage comsumption
Meat 26%Fruit and Vegetables 20%Fish 16%Dairy Products 14%Bread 7%Soft drinks & beer 4%Cakes, Pastry 4%Prepared food 3%Olive Oil 3%Eggs & potatoes 3%
Impacts of food culture on hospitality
Tourists need to adopt the tipping culture
Night life – wine and music
Regular meals, lifestyle
Restaurants will not run overnight
attract meat lovers
International restaurant is not very common-psychocentric tourists difficult to adapt
enjoy unique traditional Spanish dishes
music characteristic• Flamenco and the spanish
• songs of the time is presumed to be closely related to the style of Moorish music
• Early 16th century :Renaissance and Baroque
• 17th century the "classical" musical culture was in decline
• Musical creativity mainly moved into areas of folk and popular music until the nationalist revival of the late Romantic era
music characteristic
Enthusiasm, optimistic, out-going
Full of cultural elements in the society
music style
•Flamenco: traditional folk music
•Lacked the prestige of art forms among the middle and higher levels at this time of persecution.
•The Gitanos have been fundamental in maintaining this art form, but they have an oral culture.
music style
Special music style is national in color and distinctive national features
Dance
•Spanish classical dance :incorporates characteristics of folklore
•associated with the passionate stereotype of Spain that was portrayed during the dictatorship and that still exists today.
Dance
Active, colourful, positive
Suit first time visitors
public transport
mainly operated by the state-company
Red Nacional de los Ferrocarriles Espales (RENFE)
AVE High speed network
suits European standard
available for 300 persons
arrive in 5 minutes
Map of the AVE lines
Public transport
Different kinds of trains in SpainAlaris Trenhotel
Euromed
Intercity rail
Talgo
public transport
supplemented networks:- FFCC city lines in Barcelona-private railways
short distance trains= tram
suburban commuter trains :- second class - stop at all station
Benefits of train:-cheap travel-deep insights of wealth of history
• Cons of train:- slow
trains
Other Public transport
Bus:
Most buses don’t have lots of seats
urban buses are quite slow
most towns have bus terminal, but may not stop at every stop
Taxi
governed by strict legislation
tipping is customary 5-10%
Metro
metro lines in Madrid, Barcelona, Valencia
fast, cheap
crowded
Impacts of transport on hospitality
User-friendly for tourists and local people
Safe travelling experience
Confident for tourists to ride on
Systematic Network - convenient to travel around
Multiple choices for people - buses,metro,trains,etc.
Fast and accessible - more time to visit more places
Sports
Bullfightingalso known as tauromachy
a traditional spectacle
The bullfighter(matador) will hold a red cloth to attract the bull
dressed in a traditional costume
one or more bulls are ritually killed in a bullring as a public spectacle
Bullfighting Sword
BullfightingIs end when the matador is killed or the bull is killed
some cases resulted in injury or even death of the performer
usually concludes with the death of the bull by a sword
A Dead matador (bullfighter)
A dying bull killed by sword
Bullfighting
Survived bull will be kept for breeding strong bulls
Some protests are aroused about the dangerous of young matador and the cruelness of killing of bulls
Impact of Tourism on Bullfighting
As a major attraction
As a symbol of Spain
A part of tourists itinerary
Usually from November to April, number of tourists were attracted at that time
Famous bullring in Seville
Young matador is admired and getting famous on media
Famous in Seville
A bullfighting ring
Soccer•Enthusiastic in soccer
It is the most popular sports in Spain
Football Clubs like FC Barcelona and Real Madrid, are so traditional and attract so many tourists
•Primera división de Liga holds every year
•One of the highest quality football leagues in the world Raul
Soccer
Spain national team got the champion in Euro 2008
Soccer
Barcelona Football club
Messi
Camp Nou: The biggest football stadium in Europe
Can hold 96000 people
Impact of tourism on Soccer
There are tours and museum for fans to visit the stadium of Camp Nou and other football clubs
Many tourists from all over the world are attracted to visit the matches
They want to feel the atmosphere
For the tour to Camp Nou, a adult is cost 17,00 €
Impact of tourism on Soccer
There are tours especially for visiting a big soccer match
An example is Real Madrid versus Barcelona
It is an attraction for tourists to buy club’s souvenirs
Real Madrid has the highest average all-time attendance in Spanish football and regularly attracts over 65,000 fans to their football stadium in a season
Tennis
Also one of the popular sports in Spain
Many excellent players, like Rafael Nadal:
A former World no.1 tennis player
Culture
Low-context culture
- most information is contained in the spoken words
Individualism – individual value
Masculinity orientation
– the roles of male is more important traditionally
Dynamism orientation
COnclusion
unique, traditional culture
passionate, open-minded to tourists
REderence
http://travel.state.gov/law/citizenship/citizenship_763.html/
http://www.spanishpropertyworld.com/
http://www.spain-info.com/
http://www.red2000.com/spain/primer/arch.html
http://architecture.about.com/od/countriescultures/p/spain.htm
http://www.torontohispano.com/columnas/cartas/cartas43.shtml
http://www.freshfields.com/publications/pdfs/2007/mar14/17971.pdf
http://ec.europa.eu/employment_social/eyeq/uploaded_files/documents/country_sheet_es_en.pdf
Garcia,m & Saturnino, J. (2007). 6th ESA CONFERENCE MURCIA 2003 RESEARCH NETWORKS9 Sociology of Families and Intimate Lives Family structure effects over children education level and status attainment in Spain.
Stanton, Edward F. (1999). Handbook of Spanish popular culture. : Greenwood Press.