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Southwest Student Travel From Education to Destination

Southwest Final Presentation

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Page 1: Southwest Final Presentation

Southwest Student

Travel

From Education to Destination

Page 2: Southwest Final Presentation

Southwest LUV

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Adopt-a-Pilot

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But What’s Missing?...

STUDENTS!!

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Page 6: Southwest Final Presentation
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Advertisements:

For Mobile Device For Facebook

15% off student travelFrom Education to Destination

That’s just plane smart

Page 8: Southwest Final Presentation

Google Analytics

Content Analytics:

Which parts of the website are performing well

Social Analytics:

Measures the success of social media programs

Conversion Analytics:

How many customers the campaign is attracting

Mobile Analytics:

Measures the impact of mobile on the business and helps aid in app development and tracking

Advertising Analytics:

Learn how well your social, mobile, search and display ads are working

Page 9: Southwest Final Presentation

Southwest Student

Travel

Seeing the country and still having money for

books? Now that’s just plane smart.

Page 10: Southwest Final Presentation

Appendix

http://swamedia.com/releases/southwest-airlines-adopt-a-pilot-volunteer-program-takes-off-in-schools-nationwide-inspiring-more-than-412-000-students-since-program-s-inception

http://www.southwest.com/html/about-southwest/

http://finance.yahoo.com/q/is?s=LUV+Income+Statement&annual

http://www.jonloomer.com/2012/08/06/facebook-advertising-cost/

http://www.entrepreneur.com/advertising/index.html