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New Media DL Southwest Powerpoint
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Southwest Student
Travel
From Education to Destination
Southwest LUV
Adopt-a-Pilot
But What’s Missing?...
STUDENTS!!
Advertisements:
For Mobile Device For Facebook
15% off student travelFrom Education to Destination
That’s just plane smart
Google Analytics
Content Analytics:
Which parts of the website are performing well
Social Analytics:
Measures the success of social media programs
Conversion Analytics:
How many customers the campaign is attracting
Mobile Analytics:
Measures the impact of mobile on the business and helps aid in app development and tracking
Advertising Analytics:
Learn how well your social, mobile, search and display ads are working
Southwest Student
Travel
Seeing the country and still having money for
books? Now that’s just plane smart.
Appendix
http://swamedia.com/releases/southwest-airlines-adopt-a-pilot-volunteer-program-takes-off-in-schools-nationwide-inspiring-more-than-412-000-students-since-program-s-inception
http://www.southwest.com/html/about-southwest/
http://finance.yahoo.com/q/is?s=LUV+Income+Statement&annual
http://www.jonloomer.com/2012/08/06/facebook-advertising-cost/
http://www.entrepreneur.com/advertising/index.html