Day 2: Social Media for Social Good Webinar presented by Heather Mansfield, Principal Blogger, Nonprofit Tech 2.0

The Importance of Integrating the Tools of Web 1.0 and Web 2.0

Web 1.0 :: The Broadcast Web

Websites, e-Newsletters, and “Donate Now” Buttons

View: View: World Wildlife Fund 2006, World Wildlife Fund 2009, World Wildlife Fund 2012

Web 2.0 :: The Social Web

Blogs and Social Networking Sites

View: Save the Children Australia

Before Your Get Started, Get Organized!

Create a Windows Live/Hotmail account for your nonprofit and set up your profile.

Bookmark your browser and pin your taskbar. Be sure to add to Mashable and Nonprofit Tech 2.0!

Create a Master Login Spreadsheet in SkyDrive.

Top Five Social Media Best Practices for Nonprofits

1. Design a square avatar of your logo and use it consistently on all social networks. (View Plan Asia)

2. Find your Facebook voice! Always “Share” a personal statement, a link that pulls up a thumbnail

image, and content that inspires activity, such as:

- Success stories

- Photos and videos

- Breaking news

- Calls to action

- View Australian Red Cross

3. Find your Twitter voice! Have personality, build community, and don’t only tweet your own content!

Tweet/Retweet news articles, blog posts, photos, videos, etc. (View @PlunketNZ, @GatesFoundation)

4. Tweet inspirational quotes and powerful stats:

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”–

Mahatma Gandhi

800,000 people are bought and sold across international borders each year: http://bit.ly/xofaka

5. Build your video and digital libraries! Make sure that your communications and fundraising staff have

easy access to a video recorder, digital camera, and or smartphone. Social media managers need to

think of themselves as reporters for their cause.

Nonprofit Storytelling with Video and Photos

Social media has changed the way your supporters process information online. Many are struggling with

information overload.

Quite often a video or slideshow can better tell your nonprofits’ story than text, and if done well, can

create an emotional reaction and attachment your nonprofit’s work.

View: YCAB Foundation

YouTube and Flickr

YouTube and Flickr are tools that allow you to better tell your nonprofit’s story through video and

photos. It’s crucial that you begin to build your video and photo libraries.

Video: Philippine Red Cross

Digital Photography: Crossroads Foundation

Windows Live Photo Gallery and Movie Maker

Windows Live Photo Gallery allows you to easily edit your photos, i.e., crop, resize, adjust color, etc. and

then upload them individually or as a set directly to Flickr.

You can also create slideshow videos of your photos under the “Create” tab. Add captions, select

photos, and then upload “Movie” to YouTube directly from Photo Gallery.

Windows Live Movie Maker allows you to easily edit video content. You can crop, cut, insert photos,

text, graphics, and audio files, such as music or narration.

How to Track Your Return on Investment (ROI): Define and Track Your Metrics

Define your metrics: website traffic, blog traffic, online donations, volunteers, Facebook Fans, Twitter

Followers, YouTube video views, Flickr visits, etc. and then create a Social Media ROI Spreadsheet in

SkyDrive.

Conclusion

You get out of social media what you put into it! There’s no such thing as overnight success on the Social

Web.

For help, see the Windows Live Solution Center and Nonprofit Tech 2.0.