Exp lore eBooks MN SummitAugust 13, 2014

Deb Hoadley , Massachuset ts L ibrary System Adv isor & Statewide eBook Team Leader

MA EBOOK PROJECT

Overview and goals of the MA eBook Project

Project implementationView of the modelsAdvocacy efforts Future plans

AGENDA

WHAT’S IT ALL ABOUT?

Video link (in case the above link doesn’t work

May 2012: “Resource Sharing Unbound”October 2012: Statewide Resource Sharing Committee

developed business plan for statewide initiatives January 2013: MLS chosen to manage pilotMarch – April: RFP ProcessMay-October: Vendors chosen, Contract Negotiations July 2013–June 2014: Three task forces createdSeptember-May 2014: Training for pilot librariesNovember 21, 2013: Launch PartyDecember: LSTA Grant submittedApril 2014: Legislative Agenda unveiled; postcard

campaign June 30, 2014 : Pilot Project ends July 2014: MBLC recommendation

TIMELINE

Single eBook platform (integrated and seamless discovery) and shared collection for all MA libraries.

Confirmed ownership (or perpetual access) when appropriate. Content not tied to platform.

User-friendly patron experience (ReadersFirst principles).

Local content hosted and discoverable. Authors and publishers partner with libraries. Other institutions (historical societies, schools, etc.) collaborate with libraries on digital projects.

GOALS

Vis i on o f the MA eBook Pro jec t (p i l o t phase and fu tu re imp l i ca t ions )

Origina l v is ion: Th rough th i s s ta tew ide par tnersh ip , Massachuset t s l i b ra ry users o f a l l ages and ab i l i t i es w i l l ga in access t o eConten t tha t meets the i r educa t iona l , l ea rn ing and ind iv idua l needs . S ta tew ide access to a shared d ig i ta l co l l ec t i on i s c r i t i ca l t o an effi c ien t resource sha r ing fu tu re as we an t i c ipa te con t inued g rowth in d ig i t a l acqu i s i t i ons . Enab l i ng techno logy and s tandards a long w i th fl ex ib le vendor and l i b ra ry re la t i onsh ips a re the keys t o the l i b ra ry ’ s ab i l i t y t o success fu l l y empower cus tomers t o d i scover and de l i ve r eCon ten t.Vis ion based on p lanning day :

MLS ( i n pa r tnersh ip w i th MBLC) w i l l : Prov ide a sha red eBook co l l ec t i on tha t suppor t s the needs o f those l i v ing , work ing and /o r

s tudy ing in Massachuset t s Suppor t va r i ous eBook mode l s a l l ow ing ownersh ip , po r tab i l i t y o f con ten t , sho r t - te rm loans ,

and leas ing op t ions Prov ide a p la t fo rm(s )where eBooks can be d i scovered and in teg ra ted fu l l y i n to va r ious I LS

ca ta logs and i s accep tab le t o pub l i shers a l l ow ing DRM, inges t ion o f l oca l con ten t and ReadersFi r s t p r inc ip les

Par tner w i th member l i b ra r ies fo r con t inued suppor t w i th co l l ec t i on deve lopment , p romot ion & t ra in ing and advocacy eff or t s re la ted to the sus ta inab i l i t y and fund ing o f t he shared s ta tew ide access t o eBooks

St rengthen re la t i onsh ips w i th vendors p rov id ing oppor tun i t i es to nego t ia te fa i r p r i c ing fo r con ten t and access t o eBooks f rom a l l pub l i shers a t a l eve l t ha t i s equa l t o consumer p roduc t s .

Par tner w i th au tomated ne tworks , and o ther i ns t i t u t i ons and o rgan i za t ions i n the s ta te to suppor t access and con ten t fo r a l l l i b ra ry t ypes , espec ia l l y t o those underse rved

Be l eaders on the l oca l , s ta te and na t i ona l l eve l ; f ac i l i t a t ing fo rward p rog ress in the a rea o f conso r t i a l and s ta tew ide sha red access t o eBooks .

VISION

Using Koha (ByWater Solutions) as our union eBook Catalog

Central place for all MARC recordsUsing as website, with information about the project

EBOOK CATALOG

Pi lot wi l l run Apri l – Sept.

125,000 t i t les

Short- term loan model

Simultaneous, mult i -user access

More than just academic t i t les

Authent icat ion Issues- no SIP

Uses Adobe Digital Edit ions

App: Bluefi re Reader

EBL

Pi lot ends June 30

Access to around 35,000 eBooks

Mult imedia p lat form

Simultaneous, mult i -user access

Pr imary source, publ ic domain content and adding smal l publ ishers

Creator too l for uploading loca l content

Has own app

BIBLIOBOARD

BIBLIOBOARD CREATOR

This is the tool used to upload self-published works and locally curated materials.

Pi lot ends June 30

Around 3500 popular and bestsel lers - fi ction & non-fi ction, adult, chi ldren & teens

One t it le , one user

Uses Bl io & Axis Reader Apps (Adobe Digital Edit ions)

Customizable wall

B&T AXIS360

STATISTICS

Trends: Steady use

Tit les in l ibrary catalog increases discoverabi l i ty

Diff erent counts due to platform diff erences – views vs downloads

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-140

200400600800

10001200140016001800

BiblioBoard

Generated searchesViewed/Opened books

Apr-14 May-14 Jun-14 Jul-140

50

100

150

200

250

300

350

400

EBL

SearchedTriggered Loan

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14Jul-1

40

100

200

300

400

500

600

Baker & Taylor Axis 360

Checkouts

Developed statewide collection development policyCreated forms for suggested titles by staff and

patronsCreated forms for reconsideration purposesSelectors chose content – Axis360

COLLECTION DEVELOPMENT

Created all materials for libraries to use with staff and training

These are the launch kits each Library received –including a manual, App poster, brochures and postcards with different designsCreated videos and other step-by-step directionsStill involved in the PR of the next phase of the project

PR, PROMOTION & TRAINING

Numerous funding models for all types and sizes

What will MLS & MBLC pay for?PLATFORM, TECHNOLOGY & SUPPORT

What will libraries pay for?CONTENT

How will libraries pay for this?LEGISLATIVE AGENDA

SUSTAINABILITY & FUNDING

ADVOCACY EFFORTS

• MBLC Legislative Agenda

• Postcard Campaign with pilot libraries

• MLA Legislative Committee recruits library champions

Where are we now and what are we asking for?

User Group Meetings – facilitated by pilot libraries; sharing information about what they are doing to promote the project, issues they have, informal staff & patron feedback

Continue meeting with task forces to keep them engaged in the process

Partnerships with vendors – gained a lot of ground with what we were looking for in terms of content and access

Focus on vision and goals- easy to get caught up in the trends and future projects

Include all the stakeholders at certain key times

Continued evaluation of the project as you go Survey & Assessment from patrons & staff

members

KEYS TO SUCCESS

Contract negotiations Timing Authentication with variety of ILS (SIP, EZProxy,

Geolocation) Ease of use – how many clicks does it take to get a book? Apps – too many Integration of platforms for easy

discovery within catalog Easy to use instructions – especially for

remote patrons Funding & Sustainability “Pilot Fatigue” – resources to keep

engaged and dedicated to a project Content for everyone Resources - personnel

CHALLENGES

84% of the staff are comfortable with eBooks70% felt they were trained well enough to discuss with

patrons 56% staff found what they were looking for87% patrons found an eBook that met their need77% of patrons had success accessing or downloading an

eBook– “fi ne, once they fi gured it out”56% of patrons rate the eBook experience as easy31% used a tablet to access eBooks“Expand it across the state and sustain it - don't pull the

rug out from under us, please! Got some great stuff here. Hope soon that everyone who wants to can get access to it!”

“I love being able to check out eBooks. As a result of the library having more eBooks I read more often.”

SURVEY SAID…

Continuing with BiblioBoard and B&T Axis 360 (EBL pilot is no complete yet) – making strides on pricing and access

Any library in MA can participate now- must contribute $ for content

“Beta” phase – still too many variables to be worked out

More rigorous evaluation and assessment Develop “Help Desk” – will use LibAnswersSteering Committee will set goals and measurable

outcomes for 2015Work on technology issues – APIs, catalog integration,

discovery

BEYOND THE PILOT

Project would not be possible without the help of a lot of people! MBLC MLS Pilot Libraries Vendors

Discussions with other state organizations that are embarking on the same type of eBook projects. RAILS eRead I l l inois; Califa Enki; Amigos eShelf; Douglas County; and NC Live

More information and updates about project can be found on the MA eBook Blog and MA eBook Resource Guide

THANK YOU!Deb Hoadley

Contact: Dhoadley@masslibsystem.org

QUESTIONS?