PPolitical Factors

ES T

Social Factors

Economical Factors

Technological Factors

PEST ANALYSIS by MDC Group

Dior - Fragrance & Beauty in Rio de Janeiro, Brazil

Dior in Rio de Janeiro, Brazil

• Federal state - Parlimentary democracy

• Stability of the gouvernment

• Strong economy

• Increasing population

• Opening of Dior stores

PPolitical Factors

PEST ANALYSIS by MDC Group

Dior - Fragrance & Beauty in Rio de Janeiro, Brazil

PPolitical Factors

1 - Tax policy

• Role of the government

• Unintelligible system

• 3 levels

• Bribery

• Trade exchange

PPolitical Factors

2 - Administration & Labor Law

• Minimum wage : +14% in 2012

• Education development program

• 44h/week to 40h/week

• Qualified/Expensive manpower

PPolitical Factors

3 - Infrastructures

World Cup 2014 Olympic Games 2016

Transportation

PPolitical Factors

4 - Brazil-France relations

EEconomic Factors

PEST ANALYSIS by MDC Group

Dior - Fragrance & Beauty in Rio de Janeiro, Brazil

EEconomical Factors

1 - Stability & Prosperity

EEconomical Factors

2 - Attractive market

EEconomical Factors

3 - Interest rates

EEconomical Factors

4 - Curreny fluctuation

SSocial

Factors

PEST ANALYSIS by MDC Group

Dior - Fragrance & Beauty in Rio de Janeiro, Brazil

SSocial Factors

1 - Brazilians

SSocial Factors

2 - Lower class culture

Soccer Carnival

SSocial Factors

3 - Purchasing power

• 6th biggest global economy

• Unemployment : 6%

• 44 hours = 1.143 Real

• Purchasing power : +36% in 31 years

SSocial Factors

4 - Luxury market

• Fascination

• Luxury product = Uniqueness

• Positive effects

• Role of women

SSocial Factors

5 - Cosmetic products

• 3rd global market• 2nd biggest consumer of fragrances

TTechnological

Factors

PEST ANALYSIS by MDC Group

Dior - Fragrance & Beauty in Rio de Janeiro, Brazil

TTechnological Factors

1 - New technologies

Recommendation

INVEST IN BRAZIL

PEST ANALYSIS by MDC Group

Dior - Fragrance & Beauty in Rio de Janeiro, Brazil

T H A N KY O U