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Successful Proximity Marketing in O2 World Berlin
Mobile Communications Technologies and Applications Berlin, 26.-27. Jan 2009
Dipl. Ing. Dan Romescu
www.hiwave.de 2
Hiwave.NET Proximity Marketing Network • MCDS (Multi-Channel Device Synchronization) • Content & Campaign Management System
www.hiwave.de 3
O2 World Berlin • 17.000 Visitors • 1.800 square metre LED wall
www.hiwave.de 4
O2 World with Hiwave.NET Proximity Network • 40 Federated Communication Servers • UMTS
www.hiwave.de 5
O2 World Blue Room • Digital Wall Screen 3 x 3 Screens • Digital Signage System with BT interactive • Permission Marketing with PULL
www.hiwave.de 6
O2 World Mobile Content
www.hiwave.de 7
O2 World Communication Success Event Downloads Unique devices Response Rate
Opening Ceremony 602 1.105 54,48 %
Herbert Grönemeyer 264 412 64,08 %
Eisbären Berlin vs. Augsburg 297 533 55,72 %
Coldplay 301 501 60,08 %
Alba Berlin vs. Artland Dragons 148 398 37,19%
NBA: Hornets vs. Wizards 284 602 47,18%
Füchse vs. Lemgo 179 395 45,32%
www.hiwave.de 8
HiwaveNET Content & Campaign Management System
www.hiwave.de 9
Why Proximity Marketing? • Most Emotional • User Context Awareness • Permission Based • High Conversion Rates • Anticipated Relevance = „Sweet Spot“
www.hiwave.de 10
Kontakt
Dipl. Ing. Dan Romescu IT Director & Senior Consultant Zossener Str. 55-58d · 10961 Berlin Tel. +49 1723755643 https://www.xing.com/profile/Dan_Romescu
Copyrights by Hiwave This presentation is the intellectual property of Hiwave GmbH and subject to valid copyrights.