2010 Briefing

to Cape Town PartnershipDr Laurine Platzky

3 February 2009

2010 FIFA World Cup ™

Cape Town

and the Western Cape

Cape Media Services

Modelled on Bavaria Media Services for 2006 FIFA World CupMedia services to encourage positive coverage of Cape Town, Western Cape, SA, AfricaSafe and professional media serviceGrow media economy

Cape Media Services: Focal Points

Confederation Cup 14-28 June 09

Final Draw 4 December 2009

Broadcasters Conference 5-9 Dec 09

FIFA WORLD CUP 11 June -11 July 2010

Post-World Cup

Cape Media Services: City/Province Partnership

Broadcasting assistance: Cape Film Commission

Professional skills, database of human assets

Equipment available

Studio space audit: CT Partnership

Permits, overcoming red tape: City

Locations scouts, safe passage

Interviews and contacts

Showcasing tourism, trade, investment

Cape Media Services: Focal Points

Confederation Cup 14-28 June 09

Final Draw 4 December 2009

Broadcasters Conference 5-9 Dec 09

FIFA WORLD CUP 11 June -11 July 2010

Post-World Cup

Lessons from 2006 Germany

• IBC hosts up to 3000 permanently based media

• 15-20 000 media related persons will descend on SA – they are split up across the 10 venues and IBC with especially print journalists moving around

• Media must be managed – constant information flow develop our network now

Media services…

• State of Bavaria formed a media services company which serviced the whole of Germany

• Dealt with : Filming permits, Logistics, hardware and equipment , Press educationals, studio shoots, location scouting, footage packages etc.

• Needed 3 year lead in time • should be done whether we get

IBC or not!

Media Services: UEFA Cup

All host cities had media services to cater for accredited and non-accredited mediaSimple spaces with

internet points, places to broadcast from, press conference and recreational facilities

Some media want to locate in Cape TownClear we have to provide:

Welcome servicesProduction servicesContent Services

Cape Media Services: Partnerships…

Limited budgetImportance of a positive, safe experience for journalists and members of mediaFree coverage, once in a lifetimeCounter Afro-pessimismPromote the Cape’s innovation, beauty, skill, infrastructure and capabilities

492 Days to KICK OFF!!