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Information and communication
technologies challenging
the tourism industry
Prof. Dr. Roman EggerSalzburg University of Applied SciencesInnovation and Management in Tourism
Where does the technology come in?
„the service of now“ society
enabled by….? Technology
Technology everywhere - mobile everywhere
7.2 billion people live on our earth
5.8 billion people have a mobile phone
Only 4.2 billion own a tootbrush
Rural Tourism & Technology?
rural tourism technologyconsumer behavior
Traveling is about experiences!!!
You have the perfect product:
•High authenticity•High customer involvement•Possibility for co-creation
BUT don´t forget
Customers want to share theirexperiences!
�high customer experience
Pre-Trip
Online travel sales drives the overall ecommerce in Spain – accounts for 60%!
The internet is also the most common way to arrange a trip. In 2013, 58% of European travellers booked their travel online (Source: European Travel
Commission)
In the UK, more than 50% of all consumers have given up on traditional travel agents
By the end of 2014, mobile bookings accounted for 15% of all online booking.
Mobile purchases are expected to represent one fifth of online bookings by 2015.
The UK is predicted to lead the way, with 21% of travel bookings made on a mobile device, followed by Italy (20%), France and Germany (18% each).
Pre-Trip / MobilePre-Trip
Technologies along the customer journey…
Many numbers,statistics etc…
SEO
Social Media
OTAsInstagramm
DMO Website
Youtube
UGC
Maps
Locationbased services
digital storytelling
Augmented reality
Near field communication
Wearables
Review-Sites
Recommender-systems
Upcoming Technologies this will changethe tourism industry
my examples
A selection….. (customer driven)
Wearables
Augmented RealityNFC
NFC (Near Field Communication)
= Standard for short range data transmission
Short range = tap n´go (a few centemeters)
Functions & fields of application of NFC
Providing Information
Retrieving additional information via your mobile
Just touch the TAG / smart poster
•Navigate to an URL
•Call a phone number stored in the TAG
•Send preconfigured mails and SMS
•Launch an App on your mobile
•Pairing two devices
•Etc.
Functions & fields of application of NFC
Access control
Your mobile is your key
Tests: Clarion Hotel Stockholm
Nordic Choice Hotels, Holiday Inn...
Check-In / Check-Out – example
Functions & fields of application of NFC
Loyalty-Cards, Bonus-Cards……. Destination-Cards?
Loyalty-, Bonus- and Membershipcards are stored at your mobile and can
be managed there
(Advantage for the supply side: – mobile tracking & monitoring, expensive
readers not necessary )
Functions & fields of application of NFC
Location Based Services
Providing location based information
-Especially within buildings, where localization
via GPS is getting problematic
Foursquare, Google +, Facebook, Gowalla
but also point-of-interest-specific services.
Augmented Reality
+virtual Information+real Information
Augmented Reality…
Augmented Video…
Google GLΛSS
Google GLΛSS
Commands…
Glassware (APPs für Glass)
Usecases…
What´s coming up?
Diffusion / Acceptance
•28th of June 2012 (presentation)
•Developer-Version: February 2013
•End-User: April 2014 (just in US, beta version, very limited)
•2015 – Glass Project stopped……
Was this the END …..?
It´s not the end, it´s the beginning!
ФЕРМА
праздник
THANK YOU!
Prof. Dr. Roman Egger
Salzburg University of Applied SciencesInnovation and Management in Tourism
