JAY S. REIN

4501 Chartley Circle NE (404) 348-6089

Roswell, Georgia 30075 jay@thinkbuildmanage.com

CAREER SUMMARY

Travel, Transportation & Hospitality industry leader with more than 20 years experience creating value

for corporations and professional services organizations. Contributions have included strategic

thinking, business development, sales and delivery, and account services; with a particular focus in

passenger/customer touchpoints, electronic distribution and passenger/guest satisfaction. An out-of-

the-box thinker who seeks to continuously improve business operations by applying creative thinking

and collaborative-engagement to generate positive results. Superior skills cultivating relationships

with customers, colleagues and other stakeholders.

SIGNIFICANT ACCOMPLISHMENTS

Lead a team of project managers, consultants and analysts to achieve 40% year-over-year growth

in selling and delivering IT & Customer-Centric project work at various airlines, hotels, restaurants

and other travel industry players

Contributed to the three-fold ROI for the investors of a $1.0B travel industry supplier by re-

organizing the global sales and marketing functions of the eCommerce division which provided

technology solutions to 66% of the world’s online travel agency marketplace. Managed sales,

service and contract development & administration.

Opening keynote speaker at ACTE 2012 North American Conference, New York, NY. Presented

perspectives on 2013 [and beyond] technology forecast for travel industry.

Improved the cash flow for an online travel agency selling hotel packages to the Las Vegas

marketplace, eliminating monthly losses of $350K per month within the first four months of

assuming leadership responsibilities.

Transformed the 400 person outside and inside salesforce of a technology value-added reseller

from “spec-sheet” sellers into solutions-selling consultants by: (1) instilling Solution Selling as the

sales methodology utilized by all employees, and (2) implementing a world-class CRM / Sales

Management tool.

IN THE PUBLIC

Several appearances on FOX Business News, FOX Happy Hour and the CW regarding travel

industry happenings at the start of the Global Financial Crisis.

Quoted and referenced in several daily news publications worldwide; published in Airline

Business, quoted in InformationWeek, and referenced in other weekly journals.

EDUCATION

NEW YORK UNIVERSITY, Stern School of Business, New York, NY

M.B.A., Finance and International Business, 1989

UNIVERSITY OF VERMONT, College of Engineering and Mathematical Sciences, Burlington, VT

B.S., Applied Mathematics and Engineering, 1984

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PROFESSIONAL EXPERIENCE

COGNIZANT, Teaneck, NJ 2011-present

Practice Leader, Travel & Hospitality Practice, Cognizant Business Consulting

Leading teams to help Airlines, Hotels, GDSs and other travel industry players create and implement

solutions which ultimately improve the customer experience while enhancing revenue and/or creating

operational efficiencies. Lead a global organization of 57 individuals based in the U.S. and in Kolkata

and Bangalore, India.

THINK BUILD MANAGE, LLC, Roswell, GA 2009-2011

President

THINK BUILD MANAGE, LLC puts the ‘R’ back in ROI”

Client engagements include: eHotelPass.com, Integrated Health Resources, Handii Ltd., Vayant

Travel Technologies, BetterCheaperTravel.com, PRNewswire, and Hightower Trail Middle School.

FIND.COM & TRAVELWORM.COM, Atlanta, GA 2008-2009

President Assisted a team of investors and business leaders who acquire poorly operating businesses and then

reengineer and restructure these businesses to create operating efficiencies.

FIND.com is an emerging Internet search-engine. Fostered a pr and marketing relationship

with Gene Simmons (co-founder of KISS) to create brand recognition. Formulated numerous

“exit opportunities” for the investors of FIND.com.

Travelworm.com is an online travel agency serving travelers inbound to Las Vegas.

Transformed the business from losing $350K per month in 2008 to breakeven in 2009.

WORLDSPAN (now TRAVELPORT), Atlanta, GA 2005-2007

Vice President, eCommerce

As a member of the executive team, responsible for a $500M P&L comprised of 66% of the world’s

online travel agency business.

Managed the global sales and services staff and operations associated with the eCommerce

department -- 50% of the company’s revenue.

Improved 2006 earnings by $20M and 2007 earnings by $10M.

Introduced and institutionalized various sales processes and account management processes in

order to (a) sell more Worldspan services and (b) retain existing eCommerce customers.

Re-signed 95% of all European customers to long-term and exclusive relationships.

Facilitated a customer-centric culture amongst the European account management teams.

Facilitated the introduction of Worldspan to the travel marketplace in India.

GTSI CORPORATION, Chantilly, VA 2004-2005

Senior Director, CRM & Strategic Marketing As a member of the senior leadership team, facilitated the evolution of the culture from one of being a

technology “box-pusher” into a more customer-centric marketplace leader in technology solutions and

services. GTSI is a provider of technology to federal, state and local governments.

Introduced and trained a 400 person inside and outside sales force on the principles of Solution

Selling.

Implemented CRM tool Siebel OnDemand and modified the entire sales and customer

management processes.

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PROFESSIONAL EXPERIENCE (cont’d.)

MOTOROLA, Schaumburg, IL 2002-2004

Principal, Motorola Professional Services

Member of the Americas leadership team tasked with creating a new revenue stream through the

development and sales of a “mobility-based” Professional Services business model.

Introduced more than $70M in new business opportunities including opportunities with UPS,

Disney and Los Angeles World Airports.

Sold and delivered more than $2M in business to LASAFE -- the government authority

responsible for callbox and emergency road services throughout Los Angeles County.

EPSILON DATA MANAGEMENT, Burlington, MA 1999-2002

Vice President & General Manager, Client Services

Member of the executive team charged with creating and executing a turnaround strategy to reverse

losses, return the company to profitability, and facilitate its sale.

Increased total company revenue by 15%.

Directed a 70 person staff in sales, development, and management of complex CRM and

database marketing solutions, and provided analytical support for mid to large-sized client

companies.

Sold the company in 2001 for 6x cash-flow.

LOGICA CMG, Lexington, MA / London, England 1998-1999

Vice President, Customer Relationship Management As a leader of the Americas Executive Team, directed the successful development and delivery of

initiatives related to Voice Commerce, Electronic Commerce, and Mobile Commerce.

Grew the start-up Financial Services CRM practice to $4M revenue within one year.

Managed a 15 person website development team and the implementation of http://ft.com for

The Financial Times, a Pearson Plc Company.

EARLY CAREER SUMMARY

AT&T SOLUTIONS, Washington, D.C. 1996-1998

Senior Manager

ANDERSEN CONSULTING (now ACCENTURE), Dallas, TX 1994-1996

Director, Transportation & Travel Services Practice

AMR CORPORATION / AMERICAN AIRLINES, Dallas, TX 1989-1993

Manager Financial Planning, SABRE Travel Information Network

Manager International Business Development, SABRE Travel Information Network

Financial Analyst and Senior Financial Analyst, American Airlines, Airline Profitability Analysis

TEXAS INSTRUMENTS, INC, Dallas, TX 1985-1987

Field Sales Engineer, Semiconductor Division