1. intelligent digital marketing focus on the customer
#focusonthecustomer @SagittariusMktg
2. Paul Stephen, Sagittarius Marketing Profiling, Journeys &
Service Jonnie Jensen, Live + Social Social Retention Strategies
Matt Pilgrim, Sitecore Conversion Optimisation & Multi-channel
Engagement Q&A Panel Drinks #focusonthecustomer
@SagittariusMktg 3. Paul Stephen C.E.O. Sagittarius Marketing
#focusonthecustomer @SagittariusMktg Eurotunnel Saga Holidays TUI
Travel Albatross Panorama Ski France Ski Weekends European Study
Tours Kings Ferry Harris Holidays Buzzlines Champagne-Ardenne Pas
de Nord Dreamtime Travel Pierre & Vacances 4.
#focusonthecustomer @SagittariusMktg 5. what do you sell?
#focusonthecustomer @SagittariusMktg 6. sizzle #focusonthecustomer
@SagittariusMktg 7. sizzle #focusonthecustomer @SagittariusMktg 8.
#focusonthecustomer @SagittariusMktg sizzle 9. know your customer?
#focusonthecustomer @SagittariusMktg 10. #focusonthecustomer
@SagittariusMktg 11. where will they start? 60% of people land on
something other than the home page #focusonthecustomer
@SagittariusMktg 12. where are they trying to get to?
#focusonthecustomer @SagittariusMktg 13. 12% rise in online
bookings overnight #focusonthecustomer @SagittariusMktg 14. dont
make me think #focusonthecustomer @SagittariusMktg 15. 200,000
visits 2,000 bookings 1% conversio n #focusonthecustomer
@SagittariusMktg 16. what do you know? #focusonthecustomer
@SagittariusMktg 17. mobile first? #focusonthecustomer
@SagittariusMktg 40%+ increase in conversion 18. 49% of email is
now opened on a mobile device Revenue per mobile click is almost
double that of a desktop click Men open 20% more emails on mobile,
but WOMEN click 10% more often on mobile e- mail
#focusonthecustomer @SagittariusMktg 19. #focusonthecustomer
@SagittariusMktg UK vs europe 20. goals #focusonthecustomer
@SagittariusMktg 21. add more #focusonthecustomer @SagittariusMktg
22. the human API #focusonthecustomer @SagittariusMktg 23.
#focusonthecustomer @SagittariusMktg 24. the human API
#focusonthecustomer @SagittariusMktg 25. #focusonthecustomer
@SagittariusMktg what next? 26. what next? #focusonthecustomer
@SagittariusMktg 27. #focusonthecustomer @SagittariusMktg what
next? 28. the right mix #focusonthecustomer @SagittariusMktg Refine
your proposition Sizzle Know your customer Think about their
journey What can you do to make it easier What can you learn to be
more focused They wont buy from you straight away What can you add?
29. #focusonthecustomer @SagittariusMktg 30. q & a
#focusonthecustomer @SagittariusMktg 31. thank you
#focusonthecustomer @SagittariusMktg date for the diary 23rd
April
