10th June, 2014Starts at 10am AEST

How To Build A Successful Relationship With Your Agents

Kim BeresfordCustomer Success Manager, Rezdykim@rezdy.com

WEBINAR PRESENTER

Christabelle TaniMarketing Manager, Rezdychrista@rezdy.com

WEBINAR MODERATOR

Type your comments and questions into this box.We will address it at the end of the webinar.

On Twitter use the hashtag #rezdyacademy

JOINING IN TODAY

Good relationships with your agents are necessary for successful distribution

How many agents do you work with?

● 1-3● 4 or more● None (yet!)

POLL:

AGENDAFinding the right agents to work with

2

3

Defining your terms of trade

Managing ongoing bookings

1

YOU MIGHT BE THINKING...

I don’t need to plan out my agent relationships… I’ll just approach potential

partners and see how I go!

1 - FINDING THE RIGHT AGENTS TO WORK WITH

THE CUSTOMER

IS KING

1 - FINDING THE RIGHT AGENTS TO WORK WITH

WHAT AGENTS LOOK FOR

Solid reputation - quality product

Good communications

Good product education

1 - FINDING THE RIGHT AGENTS TO WORK WITH

1 - FINDING THE RIGHT AGENTS TO WORK WITH

WHAT YOU SHOULD LOOK FOR

FINANCIAL STABILITY

Good credit rating

Good financial resources

1

1 - FINDING THE RIGHT AGENTS TO WORK WITH

RELEVANT EXPERIENCE

Selling similar tours or activities

Know how to market to your ideal customer base

2

1 - FINDING THE RIGHT AGENTS TO WORK WITH

BUSINESS MANAGEMENT SKILLS

Business has been up and running for some time

Examples of successful relationships with partners like you

3

1 - FINDING THE RIGHT AGENTS TO WORK WITH

ADEQUATE RESOURCES

The right technology

Enough staff

4

1 - FINDING THE RIGHT AGENTS TO WORK WITH

PRODUCT MIX

Can give you sales projections

Genuinely interested in your success

5

1 - FINDING THE RIGHT AGENTS TO WORK WITH

SALES CAPABILITY

Policies that motivate staff

Good staff training

6

1 - FINDING THE RIGHT AGENTS TO WORK WITH

PROMOTIONAL EXPERTISE

Clear marketing budget & plan

Good network contacts

7

→ Product range→ Marketing materials→ Market→ Commission rate sheet→ Delivery→ Booking management→ Reporting→ Troubleshooting

2 - DEFINING YOUR TERMS OF TRADE

AGENT-SUPPLIER AGREEMENT

3 - MANAGING ONGOING BOOKINGS

ADD AN AGENT TO REZDY

3 - MANAGING ONGOING BOOKINGS

3 - MANAGING ONGOING BOOKINGS

3 - MANAGING ONGOING BOOKINGS

3 - MANAGING ONGOING BOOKINGS

3 - MANAGING ONGOING BOOKINGS

3 - MANAGING ONGOING BOOKINGS

3 - MANAGING ONGOING BOOKINGS

NEXT STEPS1

2 Add an agent to RezdyFull Tutorial: https://support.rezdy.com/entries/29398370-Invite-Agents

3 Create a sales report of your Partners in RezdyFull Tutorial: https://support.rezdy.com/entries/28921634-Sales-Report-Orders

Build a Partners Catalog with RezdyFull Tutorial: https://support.rezdy.com/entries/30031964-Share-your-Products-with-an-Agent

bit.ly/S6hmuW

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