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#ITBChina HOW TECHNOLOGY IS GOING TO RESHAPE TRAVEL Matt Gibson President, PTBA CEO, UpThink

How Technology Is Going To Reshape Travel

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#ITBChina

HOW TECHNOLOGY IS GOING TO

RESHAPE TRAVELMatt Gibson

President, PTBA • CEO, UpThink

#ITBChina

http://travelbloggersassociation.com

Brought To You By

#ITBChina

http://upthinkisgood.com

Brought To You By

#ITBChina

Outbound President, Professional Travel Bloggers Association

CEO, UpThink

Award-Winning Travel Photographer and Blogger

Matt Gibson

#ITBChina

Innovation is Accelerating

#ITBChina

STAYING AHEADIS KEY TO SUCCESS

What We’re Going To Talk About

#ITBChina

WORKING WITH

EARLY ADOPTERSIS KEY TO SUCCESS

What We’re Going To Talk About

#ITBChina

How Tech Has Changed Travel

THE MEDIUM IS THE MESSAGE. ~ Marshall McLuhan

#ITBChina

Tech Changed The Conversation

Media &

word of mouth

Bloggers &

websites

Social media

recommendations

NEXT?

Online research

Crowdsourced reviews

#ITBChina

Crowdsourced Information

Crowdsourced Reviews - Tripadvisor

#ITBChina

Social Recommendations

#ITBChina

Social Sharing - EpicMix

Social Sharing - EpicMix

#ITBChina

WHAT’S NEXT?

Machine learning-based recommendations

Increased use of voice interface

Augmented reality

#ITBChina

Machine Learning

#ITBChina

Machine Learning

#ITBChina

Voice Interface

#ITBChina

Voice Interface

#ITBChina

Augmented Reality

#ITBChina

Augmented Reality

#ITBChina

Augmented Reality

#ITBChina

What’s Coming Next

Media &

word of mouth

Bloggers &

websites

Social media

recommendations

NEXT?

Online research

Crowdsourced reviews

#ITBChina

What Can I Do?

#ITBChina

What Can I Do?

optimize for social sharing

#ITBChina

WORKING WITH

EARLY ADOPTERSIS KEY TO SUCCESS

Don’t Forget

#ITBChina

ANY QUESTIONS?

http://upthinkisgood.com

#ITBChina