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#ITBChina
Outbound President, Professional Travel Bloggers Association
CEO, UpThink
Award-Winning Travel Photographer and Blogger
Matt Gibson
#ITBChina
Tech Changed The Conversation
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews
#ITBChina
WHAT’S NEXT?
Machine learning-based recommendations
Increased use of voice interface
Augmented reality
#ITBChina
What’s Coming Next
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews