EyeforTravel - Travel Distribution - Central & Eastern Europe (2008)

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Central-Eastern Europe’s annual meeting place for the leaders in travel marketing, pricing and distribution

Attend this conference to:• Understand the Changing Relationship Between

Suppliers, Intermediaries and 3rd Party Sites in Central Eastern Europe region

• Learn how to distribute your travel products across distinctive CEE markets and understand the needs of CEE Travel Consumers

• Hearaboutonlinevsofflineshare-What factors will define the future of travel distribution landscape?

• Find out how fast arehotelonlinebookingsgrowing in CEE region and what are the main opportunities and challenges

• Hear which channels are worth investing in and what travelproductshavethebestprospectsin this fragmented market

• Learn aboutlatestmarketing&distribution strategies for hotels and airlines

travel Distribution Central & Eastern Europe 2008 19-20 November, Angelo Hotel, Prague

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How to sell and Distribute travel in Central & Eastern Europe

“a good chance to network with some key players in the CEE region”Nick Monaghan, Booking.com

save €100Early bird expires on 15th October 2008

Meet, network and do business with the leading travel professionals from Central & Eastern Europe

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Topics Relevant to Your Business

This event is designed to allow you to understand the overall distribution structure in Central & Eastern Europe. Over the course of two information-packed days, you will experience a wide range of thought provoking sessions designed to stimulate and inform.

The conference will begin with expert keynotes on how travel distribution has evolved in Central Eastern Europe. We will have a closer look at changing relationship between suppliers, intermediaries and 3rd party sites and try to understand what purchasing trends tell us about the future of travel distribution in CEE region. This session will also help you how to identify the right distribution partners for your travel product.

The global trend in online travel is hitting Central & Eastern Europe in a big way. The internet is re-defining the way customers research and book travel, and creating a whole host of critical business issues, challenges and hurdles to overcome. In comparision to Western Europe, internet and broadband penetration in Central & Eastern Europe is still very low, posing a structural barrier to immediate growth in online bookings, however, both the travel and e-commerce markets are set to grow tremendously over the next few years. Looking at Euros spent per online travel buyer, Eastern Europeans buyers spent an average of €1,260 in 2007, second only to the UK! The main questions that need to be answered are: how will the growth of online travel affect the future of the market in CEE region, what challenges does e-commerce represent and how does CEE online market differ from other regions.

The number of online bookings is constantly growing, as the online market currently makes up just 12% of the total travel market in CEE countries you cannot ignore vast potential of your offline market. Do you know which offline marketing techniques work best for you? During this conference you will hear the professional tips that will help you to target offline markets in CEE and ensure that the online strategies are complementing your offline campaigns.

High Quality Speakers:

Regarding all CEE markets as one region is a common mistake as each market has its own set of distinct characteristics that makes it unique from the rest. That’s why we have invited speakers from across the region who will give you insight into this highly fragmented market.

Our conference brings together more than 20 speakers from: Bulgaria, Croatia, Czech Republic, France, Germany, Hungary, Lithuania, Poland, Romania, Slovakia and the UK.

Interactive Participation

The comprehensive agenda includes all the current top priority issues, as well as providing the latest information and guidance from those companies who are already successfully tackling them. You will hear stimulating, thought-provoking presentations and you will have the chance to get all your questions answered. Each speaker will address the issues on the agenda and illustrate them with real-life case studies. Finally the moderator will generate a panel debate or field your questions directly to the speaker, as this conference is specifically designed to encourage your active participation.

Ample Networking Opportunities

We will run an online contact centre to enable you to organize meetings in advance and touch base with those crucial contacts. It will be up and running before the event so you can make initial contact and after the event to catch up with people you missed. By limiting the number of e-mails we’ll ensure you only hear from potential partners and avoid spam.

You will end your information packed first day at our networking cocktail party. We know that you want to meet your fellow attendees in a social environment- which is why our networking receptions are always such a great success! Being held in the exhibition hall, this informal environment is the perfect opportunity for you to see the products on offer, meet your fellow delegates and discuss the issues that have been raised.

Booknowtosecure your place today!

Register online Now at www.eyefortravel.com/tdcee

great conference, many interesting presentations” Mateja Susnik, Kompas

group Discounts available - Call +44 (0)207 375 7228 for more details

4 Reasons Why You Shouldn’t Miss This Event:

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Day 1: wednesday 19 Novemember, 9:00-18:00

14:00-15:30 session 3: Presentations and Panel Discussion

sector spotlight: Airline Distribution and Marketing strategies•Aircurrentlyaccountsfor61%ofonlinetravelbookingsinCEE

making it the key driver in this market. Is this trend likely to continue or will other supplier segments start to gain ground over the next 12 months?

•Howarethetraditionalairlinesdevelopingtheironlinestrategies?What percentage of their bookings are now made online and how is this predicted to change in the future?

•HowareLCCssellingtoCEEcustomer?

•Howtoeffectivelycompetewiththelowcostcarrierswithoutdiminishing your brand or ROI?

•Howcanairlinesincreasedirectsalesandstillensureaprofitableworking partnership with intermediaries?

•Withagrowingonlineaudience,whataretheopportunitiesforairline websites to sell ancillary products to their direct customers?

•DiscoverhowpurchasingbehaviourdiffersacrossCEEregion.What payment options are required for different regions?

Bjorn Brandt, Head of Western Sales & Acting International Sales Director, MalevHungarianAirlines

Bernard Berger, Director of Route Development, Ryanair

15:30-16:00 Networking Coffee Break


Tour operators and Travel Agents’ Perspective on Travel Distribution in CEE: •Howhavethetraditionaltouroperatorsandtravelagentsadapted,

evolved and grown?

•What%oftravelissoldofflineviatraditionaltravelagentsandhowis this likely to change?

•Customersrelyonofflinemarketsotraditionaltravelagencieshavealways been an important distribution channel in CEE. Given the fast changing travel landscape, are travel agents keeping up with the latest trends?

•Understandtheimportanceofaddressingonetoonecustomerneeds and get advice on achieving this whilst keeping costs down

Tatiana Kyselova, CEO, PelikanTravel(Slovakia)


Travel search optimisation in CEE: How Do You Ensure Your Customers Find You Before Your Competitors online? •Whichregionalfactorsareimportantwhenpromotingyour

company via search engines?

•Learnhowtomeasurethequalityoftrafficdriventoyoursite

•SearchengineoptimizationvsPPC(payperclick)andCPA(costperacquisition)marketing-wheretospendandhowtospend

•Whatsearchengineoptimizationstrategiesworkandhowcanyouapply effective strategies across multiple products?

Google, speaker to be confirmed shortly

Edina Lovas, Marketing Manager, Vista Travel(Hungary)

19:00 NetworkiNg DriNkS reCePtioN

group Discounts available - Call +44 (0)207 375 7228 for more details to register call sinead on: +44 207 375 7228


How Has Travel Distribution Evolved in Central Eastern Europe ? Understand the Changing Relationship Between suppliers, Intermediaries and 3rd Party sites•Whatdopurchasingtrendstellusaboutthefutureoftravel

distribution in CEE region? Which distribution model will dominate?

•Evaluatehowthecostsofgoingdirectcomparewiththecostsofselling through intermediaries.

•Whoarethemajorplayersinthismarketandhowtoidentifytheright distribution partners for your travel product?

•Assuppliersareworkingonincreasingdirectbusinessfromconsumers, on what basis should they continue to work with 3rd party sites?

•Whatarehotels’andairlines’strategieswhenitcomestoincreasingdirectsales?Andhoware3rdpartiesreacting?

•Howwillthegrowthofonlinetravelaffectthefutureofthemarket?

•Whichchannelsareworthinvestinginandwhattravelproductshave the best prospects? What are the key trends and predictions that will lead to new opportunities?

Marcin Laskawski, Vice President, Travelplanet.pl (Poland)

AndrewPyner,Director of Distribution, Russia and EMEA, Expedia (UK)

Radoslaw Dutkowski, Director of e-Commerce, LOT Polish Airlines

Evaldas Tylas, Managing Director, InternetoPartneris(Greitai.Lt,Flysiesta.Lv,Bookinghouse.ee)Lithuania



Distribution Fragmentation: learning to Distribute Across Distinctive CEE Markets•Whatarefactorsthatmustbetakenintoconsiderationwhen

distributing across CEE? Language? Technology? Buyer behaviour?

•RegardingallCEEmarketsasoneregionisacommonmistake.Learn how to recognize and avoid pitfalls of this region which is a collection of very distinct markets linked geographically

•Applyingregionaldistributionmodelsandthenadjustingthemlocally - what are the extra costs that you will incur?

Marko Vojkovic, President, Adriatica.net Group (Croatia)

Michal Wrodarczyk, President, Fru.pl&Vola.ro(Poland&Romania)

Ginger Taggart, Director of International Markets, Disney Resorts (France)

12:30-14:00 Networking Lunch Break

Networking Drinks Reception

EyeforTravel invites you to join all attendees as they wind down from a day of insightful discussion, strategic debate and amazing networking.

Day 2: thursday 20 November, 9:00-17:00


online vs offline - What Factors Will Define the Future Travel Distribution landscape?•Theonlinemarketcurrentlymakesupjust12%ofthetotaltravel

market in CEE countries. Do you know which offline marketing techniques work best for you? Hear professional tips that will help you to target offline markets in CEE.

•Ensureyouronlinestrategiesarecomplementingyourofflinemarketing campaigns.

•ConsumersinCEEcountriesusetheinternettogatherinformation,but traditionally book offline. Is it likely to change? How are online habits evolving?

•HowdoestheCEEonlinetravelmarketdifferfromotherregions?What challenges does e-commerce in CEE region represent?

Ninoslav Vidovic, Director of Sales and Marketing, Maistra (Croatia)

Paulius Suksteris, Manager, TopTravel(Lithuania)



Understanding the Needs of CEE Travel Consumers: How to Target Travelers in CEE Region?Each European market has its own set of distinct characteristics that makes it unique from the rest. Understanding each will help you to ensure you are spending your marketing budget on the most effective channels each country can offer, and increase your sales potential. Learn what differentiates one country from another, and develop the perfect cultural marketing mix.

•WhatdocustomersfromCEEregionwant?Howcanyouselltravelto the CEE consumer?

•WhichsegmentsofCEEtravelingpopulationarecurrentlyresearching and booking online?

•HearexpertpredictionsonhowCEEconsumerswillpurchasetravel in the future .

•Learnwhatisshareofonlinebookingvs.offlineineachmarketandfor each travel product.

AmyScarth,Head of Research, EyeforTravel

More speakers for this session will be announced shortly

Networking Lunch Break

group Discounts available - Call +44 (0)207 375 7228 for more details to register call sinead on: +44 207 375 7228

session 3: Presentations and Panel Discussion

Hotel Distribution and Marketing strategies•Howcandomestichotelscompetewiththeinternationalhotel

chains?

•Directvsintermediaryleddistribution-howcanprofitablepartnerships with intermediaries be maintained?

•HowfastarehotelonlinebookingsgrowinginCEEregion?What are the main opportunities and challenges?

•Whatnewopportunitiesexistforindependenthotelstobenefitfrom the reach of the web? What kind of distribution and marketing opportunities can it provide and at what cost?

•Isyourpricingright?Howdoyouensureyouthatyouselltheright product to the roght customer at the highest possible price?

•Howcanhotelsachievetherightsellingpricewhenaccommodation is dynamically packaged?

Simon Michael, Area Director of Sales & Marketing, Marriott International (Germany)

Radka Telyckova, Revenue & Reservations Manager, Crowne Plaza Prague Castle(CzechRepublic)

Tomasz Janczak, Business Development Manager, HotelProfit(Poland)

Ingrida Vaicaityte, Director Revenue and Marketing, Member of Executive Committe, EuropaGroupHotels(Lithuania)


16:30-17:00 session 4: Presentations & Panel Discussion

Technology spotlight: Create and Maintain Profitable Distribution Partnerships with the latest Technology •CEErepresentsoneofthemostfragmentedmarketsin

terms of language, currency and web culture. Given this fragmentation, what technologies can be applied across the region?

•Howdoyoucreateandmanageonlinecontentinmultiplelanguages and markets? Get tips on accurately representing your brand in a multi-lingual environment

•Whichtechnologiesenablesuppliersandintermediariesto maintain mutually profitable partnerships? Hear expert suggestions for technologies that minimize cost and effort

•ConsumersinCEEregionremaindubiousaboutusingcreditcards on the internet so online transactions are low. Hear about effective ways to build trust and encourage online sales

Luka Kukec, CIO, Executive Director IT and e-Business, Kompas (Slovenia)

Petar Panayotov, Head of Marketing, TravelStoreMaker.com(Bulgaria)

CLoSe of the CoNfereNCe

“Good event-I have a better understanding of the CEE

market now”

richard Bowden, Hertz Ireland

3 Easy stEps to REgistER Now!

Group DiscountsThe sooner you book the more you save! Early bird offers could save you €100, so book soon to get the best possible price. Plus the more people you bring, the more you will save! If you buy 3 conference passes you will receive one free pass. For more details on group discounts please call Paul Lane on +44 (0) 207 375 7597 or email [email protected]

Hotel DiscountsEyeforTravel have negotiated a special rate for conference attendees wishing to stay at the hotel. More information will be sent to you upon registration.

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cancellation policyAll conference places are fully transferable without any charge. Cancellations received before 5pm (GMT) time on Friday 31st October 2008 will not incur a penalty (credit card registrations are subject to a 5 % administration fee). If written confirmation of a cancellation is not received by 5pm (GMT) time on Friday 31st October 2008, we will be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations on: [email protected]. Whilst every effort is made to maintain the advertised agenda, the organisers reserve the right to make changes without notice.

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* Eligible countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Slovakia, Slovenia, Serbia, Turkey, Ukraine.

* * EyeforTravel´s NEW 2008 edition of the European Online Travel Report released in June with a section on Eastern Europe. This year´s new and enhanced edition will reveal the very latest travel distribution trends in Europe, present an in-depth analysis of our new research findings and ultimately offer strategic support for travel companies throughout the world looking to target the European market. Price of report if bought separately: £795 (+ VAT where applicable). 128 pages. For more information check: http://events.eyefortravel.com/research/research-and-reports.aspx

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2 days packed-full with expert analysis, case studies and networking

Informal atmosphere & Ideal venue

We expect about 120 people at this event, which is an ideal size for you to network and meet new contacts. If someone is there, who you would like to meet, you are guaranteed to catch up with them, discuss ideas and exchange business cards. Plus, the conference hotel is conveniently located near the historical centre of Prague, in the modern business and entertainment area, which means that you are ideally placed for post conference meetings and experiencing all that Prague has to offer!

Coffee and lunCh

The backbone of your networking, you will be able to cement new relationships and discuss future business opportunities during two lunches and several coffee breaks


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online: go to www.eyefortravel.com/tdcee and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

fax: fax back this form to: 0044 207 3757 576

call: The booking line on: 0044 207 375 7228

mail: This form to Registrations, eyeforTravel, 7-9 fashion Street, london, e1 6Px, UK

THE sPEAKERs:

Marko Vojkovic, President, adriatica.net Group (croatia)

Radoslaw Dutkowski, Director of e-Commerce, lot polish airlines

Tatiana Kyselova, CEO, pelikan travel (slovakia)

Andrew Pyner, Director of Distribution, russia and emea, expedia (uK)

Ginger Taggart, Director of International Markets, Disney resorts (France)

Bernard Berger, Direcotor of Route Development, ryanair

Edina Lovas, Marketing Manager, vista travel (Hungary)

Google: speaker to be confirmed shortly

Petar Panayotov, Head of Marketing, travelstoremaker.com (Bulgaria)

Simon Michael, Area Director of Sales & Marketing, marriott international (Germany)

Bjorn Brandt, Head of Western Sales and Acting International Sales Director, malév Hungarian airlines

Michal Wrodarczyk, President, Fru.pl & vola.ro (poland & romania)

Paulius Suksteris, Manager, toptravel (lithuania)

Ninoslav Vidovic, Marketing and Sales Director, maistra (croatia)

Tomasz Janczak, Business Development Manager, Hotelprofit (poland)

Marcin Laskawski, Vice President, travelplanet.pl (poland)

Radka Telyckova, Revenue & Reservations Manager, crowne plaza prague castle (czech republic)

Amy Scarth, Head of Research, eyefortravel

Luka Kukec, CIO, Executive Director IT and e-Business, Kompas (slovakia)

Evaldas Tylas, Managing Director, interneto partneris (Greitai.lt, Flysiesta.lv, Bookinghouse.ee) lithuania

Ingrida Vaicaityte, Director Revenue and Marketing, Member of Executive Committe, europa Group Hotels (lithuania)

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“a good chance to network with some key players in the CEE region”Nick Monaghan, Booking.com


2 days packed-full with expert analysis, case studies and networking