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there is a danger in being too reliant on SEO. If a company in your category innovates and gets their brand into consumers minds, while your still watching the google index, then you could be a sitting duck.The presentation was delivered the the 2009 Eyefortravel Singapore conference by Steve Sherlock, founder of Oodles.com and VroomVroomVroom.comShared are some stats and tips on how to wean yourself off google and start getting into the heads of consumers instead.
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Text Message your questions to +65-97506751 1
HOTELS
CAR RENTAL
TRAVEL
CHEAP FLIGHTS
.com/SteveSherlock
Doh…Keyword Search BRAND SEARCH V’S
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PAGE 1 of GOOGLE SPIRIT OF GOOGLEV’S
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WHO COMES FIRST: SEO V’S BRAND
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SITTING DUCK: SEO V’S BRAND
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ALL OVER THE PLACE HAVING CLEAR DIRECTIONV’S
DIRECTION…..
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FOR GOOGLE BOT FOR PEOPLEV’S
INNOVATE & DESIGN…..
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PR (page rank) PR & WOMV’S
PR MEANS TO YOU…..
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Conversion Rates %
Direct (url: oodles.com) 30.57
Google PPC 6.9%
SEO 4.75%
LOTS OF VISITORS QUALITY VISITORSV’S
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Top 5 Organic Search Terms
1. oodles
2. oodles.com
3. cheap car hire melbourne
4. oodles car rental
5. car rental cairns
SEARCH CATEGORY BRAND NAMEV’S
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Repeat User Rates %
Leisure 24
Frequent Flyers 28
Preferred Rental Members 38
ONE OFF CUSTOMERS REPEAT CUSTOMERSV’S
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COURAGE: PUT YOUR ...... ON THE LINE
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Doh…Keyword Search BRAND SEARCH V’S
Or: [email protected]/SteveSherlock