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”Become the leading travel company in getaways for Latin America, affering our users the best deals in hospitality."
Mission
Vission 2014: “Became the nr1 travel company for short trips and getaways in Latinamercia”: • Offering our users unique deals in the best hotels and destinations • Providing an excellent tool to hotels so they can increase their occupancy
levels
• Being leaders in getaways • Being an innovative company • Creating a great place to work
Market Value
26% 22%
16% 18% 15%
41%
12%
44% 47%
78% 80%
50%
37%
50%
Penetration Index
Increase 2013 vs 2010
The Hotel Market in LATAM is + U$D 50 billion a year of which 60% corresponds to the getaways niche.
Online travel in LATAM – Penetration and growth
Our focus In Vontravel we believe that specialization is essential to give a differential value, that´s why we focus on:
• Getaways
• Online booking and confirmation system
• Online platform for hotels
• User experience
• Customer service
UX
City Info
Hotel Info
Online booking system Hotel images
Metrics The reflection of our focus can be seen in these key metrics that indicate the performance of the company and help define the next steps.
• More than 210 hotels using our platform
• 400.000 Users
• Monthly incomes: U$D 50.000.-
• Average Comission: 32%
• Growth: 100% per Q
Incomes Growth VS Nights Booked
0 100 200 300 400 500 600 700 800
USD -
USD 10,000.00
USD 20,000.00
USD 30,000.00
USD 40,000.00
USD 50,000.00
USD 60,000.00
USD 70,000.00
Revenue
Nights Booked
(*) We change our domain and our spam reputation went down (*1) Projected
OR vs CTR
0% 2% 4% 6% 8%
10% 12% 14% 16% 18% 20%
OR
CTR
(*) We change our domain and our spam reputation went down (*1) Projected
Main OKRs Objective: Improve conversion rates • Key results:
Improve destination info Improve hotel information Filters A/B test new booking calendar A/B test subscription pop up New travelers blog Improve comunication with user during all the process Increase offers up to 120 hotels deals a week Improve user funnel Search engine Call to action
Intresting info 95% of travelers plan their trips using the Internet as a primary source of reference
• 60% of travelers search, consult and booked Online
• 70% of travelers making their decision based on promotions
• 60% pay attention to images of the selected destination
Competitors
Companies like Groupon use the same technology for every market such as restaurants and hotels, taking both industries with big differences that reflected in a very bad user experience. OTAs works as search engines and help users find their hotel at an specific destination that was already decided. In Vontravel we help users to: • Easily find their next destination and experience • Enjoy hotels with quality guaranteed • Book and pay their reservation online • Enjoy excellent prices • Managed their bookings • Get a great user experience
Vontravel main competitors can be divided into two categories; OTAS like Despegar, Booking, BestDay, etc and daily deal sites like Groupon.
Next Steps
Launch Uruguay
Launch México
Serie A
Today
12 months 6 months 10 months
Launch Colombia & Perú
Founders
José Schinocca: Studied Marketing at Universidad de Ciencias Empresariales y Sociales. Co-founder of Coolbs.com an e-commerce site of clothing and accessories that was acquired by Good People.com in 2011. Co-founder of the clothing brand Chilling Company marketed in over 50 stores in Argentina. Key Account Manager at Groupon Travel Argentina and Uruguay Patricio I. Lynch: Industrial Engineering from Universidad Austral. Sales Engineer and projects with strong focus on processes for GEA Process Engineering SA. Edwards JDE functional Consultant in commercial area (Arcor) focused on help desk and process optimization to Grupo ASSA SA. Purchasing Assistant for Thirty Trading SA. Bruno Valentino: Is a software engineering from Universidad Austral. He started his career at ORACLE, worked in several freelance projects and founder of Accept & Go, an online platform to organize and invite people to events. Santiago Diaz Spotorno: Before joining Vontravel team he was Sr. Online Marketing Analyst, Social Media & Mobile Marketing at Banco Hipotecario. He began his career as a digital analyst at Sonico.com, following Bippie (Buongiorno) and Renxo (Mobile Marketing Companies) as an analyst campaigns in Google, Youtube, Facebook and other platforms. Certified Google Adwords.
Our Investors We have 2 of the most active investors in the region being the ideal strategic partners for our expansion process .
• 500 Startups
• NxtpLabs
• Escala VC
Thanks you!
José Schinocca Tel: +54 9 116 928 4642 E-mail: [email protected] Skype: jschinocca