Effective advertising in place of paywalls

www.lorneta.com

fb.com/LornetaAds @lorneta_ads

Mission To build ecosystem based on understanding of relations existing between advertisers, publishers and users.

What is Lorneta Project? Lorneta is quiz-like online advertising platform. It works as a gatekeeper for quality content. Consider it as a paywall – the kind that you don’t have to pay a penny to get an access. We stand against classic way of thinking about paywalls. It is simple solution that connects different interests of three groups: advertisers, publishers and users.

lorneta.com

What kind of problems do we solve? Businesses suffer from ineffective forms of online advertisement. People in general are "blind" for most display ads – so money are spent for nothing. Publishers are in financial trouble because of lack of sufficient ways to monetize website traffic.

lorneta.com

1. You can unlock content by pressing button with an answer.

2. Correct answer gives you full access to publishers website for

defined period of time, for example 12h.

3. Under unlocked part of website there is an additional exposition

of an advertisement’s reminder.

Solution

yes Correct?

no

Question about an ad

Answer 1

Answer 2

lorneta.com

2 Correct answer causes instant access to article

Solution lorneta.com

3 Second ad exposition apears under unlocked article

1 Widget locks part of an article

AdWall

Basic variant of the Lorneta ad format.

With this solution, we guarantee that

users focus attention on your ad. The

answer to the question of the advertising

message in this case provides access to a

specific section of the website. As part of

increasing efficiency, we offer additional

display „ad-reminder", which appears in

an unlocked content.

Products

After unlocking

Answer the question to read further.

lorneta.com

Products

MiniSurvey

Tool for building quick, taking a few

seconds surveys. It gives the ability to

collect information from the market in

non-aggressive, minimalistic form. In

practice, user during each subsequent

content blockade (eg, intervals 12 hours)

is presented with a question from survey

list of a campaign. Collect feedback from

the market, generate leads ask for

opinions of profiled or wide range of

Internet users.

After unlocking

Answer the question to read further.

Prize awaits for you.

Interested in solving more surveys?

Do you have alergies?

Yes

I am not sure

No

Go to full survey

lorneta.com

SellStream

The proposal applies to all who want to

effectively promote their e-commerce

offer. Efficient and maintenance-free

system to increase the sales potential

for any type of e-commerce activity. For

now, the solution is in Alpha version. If

you are interested in SellStream offer let

us know: hello@lorneta.com. You will

get to benefit from this unique service

in the first place.

Products

After unlocking

Go to see more products

Do you find this offer interesting?

Yes No

Answer the question to read further.

Offers you might be interested in:

lorneta.com

Increased opportunity to focus on the content of an internet advertising

Visitors engage in dialogue with advertisment. With the formula of quiz, marketers

have additional control of creating richer advertising message. We give you powerful

tool for increasing brand awareness.

Effects

Efficient acquisition of valuable clicks

With the dual banner exposition - before and after unlocking website content - you'll

receive an effective tool (average CTR = 2%), which can be used for the purpose of

efficiency campaigns.

lorneta.com

CTR 2%

User acceptance

50x higher than paywalls

Brand awareness

11x higher than standard ad formats

Business model

Advertisers Publishers Lorneta

Feedback data

30% commission

Lorneta helps to increase publishers incomes and participates by taking around 30% commission on money flow.

lorneta.com

Market lorneta.com

2010 2011 2012 2013 2014

Newspapers & magazines ads

Online ads

Global trends in expenses on advertisement (in USD milions annualy)

Expenses (mln USD)

Growth (y/y)

232

382 430

496

610

Sources: iab.com, ZenithOptimedia

Polish market data

Polish online ads market growth 22% y/y

Display ads are more than 40% of total expenses

$681 mln – expected online ads expenses in 2012

Our adventages:

Competition

- Quiz formula is more intuitive for people

especially for touch screen devices

- Simplified paywall approach – one click away

from content

- We take no money from users

- High effectiveness for building awareness

- Non-aggressive and friendly advertising

platform

- Positive response and fast adaptation of users

- Fit for mobile devices

lorneta.com

Team

Product management Technical development

Pawel Pawelec Marcin Szepczynski

lorneta.com

Over 10 years of experience in web-development

industry. He was studying computer science and

quality management as a second faculty. Pawel

loves frisbee and power kites.

Student of computer science with over 5 years

of experience in programming. As a member of

local hacker space, he participates in building

3D printer. His favorite things are Star Wars

saga and Battlestar Gallactica.

Timeline lorneta.com

On market tests

Building MVP

Rising capital

Establishing sell forces

Independent adserver

integration

Past Future

Reaching first 100 mln PV/mo

Keeping on growth

Growing production

team

First cooperations established

First money earned

It’s good having you, we appreciate any feedback from your side

fb.com/LornetaAds @lorneta_ads

www.lorneta.com