Upload
aury-guery
View
386
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Customer decision journey to
ME LONDON
“Cultured, fashionable guests” “Savvy” “Cosmopolitain” Searching for a new experience Early 30s to 50 Business stay
Costumers’ profile
(Londonfashionweek, 2013). (Telegraph, 2013)
Customer’s awareness
• Word of mouth• Social network• Email• Online and printed advertising
ME London336-337 The StrandLondon WC2R 1HA
Prior booking, the customer
can judge of the hotel’s quality by clicking on the ME London reviews in Trip Advisors.
Customer’s consideration
Customer’s consideration
Trip advisors also provides a full list of competitor hotels, ranked by their number of stars, location, reviews, facilities…
Hotel Website :
http://www.melia.com/en/hotels/united-kingdom/london/me-london/index.html
Intent
Once the choice of the hotel has been made. A
first intent of purchase will be made through the hotel webpage.
Intent
• Range, • Price,• Availabilty
Will be the next steps to be considered
Further Discounts or
offers can be searched on :
Bookingbuddy.co.uk Booking.com Londontown.com Skiddle.com Ebookers.com
Decision to purchase