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AboutBeachhead
Marketing
AboutBeachhead
Marketing
AboutBeachhead
Marketing
Contact uswww.beachhead.ioemail: [email protected]
• A marketing agency founded to help B2B marketers
adapt to the changing world of marketing technology.
• Learn more at www.beachhead.io
Is “Consumer Decision Journey” just a buzzword?
• It offers more value to B2C marketers than B2B marketers
• Would these basic principles apply to the B2b world?
In this presentation…
• How B2B customers’ loyalty loop is created differently to B2C’s.
• How you can align your marketing to seize the moment that loop appears.
I. Loyalty loop repetition (times of
purchases)
This criteria applied for business users and end users.
So, don’t count how many times a company buys from you
but how many times a person does, no matter where he goes.
II. Loyalty loop proliferation (referencing
reach)
• Much less obvious and revenue-based• Create more ground for developing new and engaged leads.
Don’t evaluate a buyer only by how many times he buys from you but also by how many people he influences.
Dandelions bloom several times in their lifetime, but they breed pretty well.
So, one dandelion flower definitely creates more plants than an orchid flower does.
In business: greenhouse = social networks
Use LinkedIn to avoid losing seedsand to figure out new potential decision makers.
Contact uswww.beachhead.ioemail: [email protected]
Subscribe toOUR BLOG
Interested in learning more? Visit our blog at www.beachhead.io/blog
THANK YOU
If you have any question
THANK YOU
If you have any questions
Contact Uswww.beachhead.ioemail: [email protected]