Canada New England Cruise Symposium, Cruise 101, Beth Hatt
Citation preview
1. Cruise 101 What it means for our region AQUILA ~ Canada New
England Cruise Symposium
2. Cruise in Our Region Ships calling regularly since late 80s
Less than 40,000 cruisers in 1996 to over 400,000 today One of top
12 regions for cruising worldwide Mass Market brings most cruises
Small, luxury and expedition growing AQUILA ~ Canada New England
Cruise Symposium
3. Shore Excursions: Important to the Cruise Lines One of the
main revenue generators Important for guest satisfaction An
extension of the onboard experience AQUILA ~ Canada New England
Cruise Symposium
4. Shore Excursions: Important to the Destination Showcases the
best of the Destination Contributes to the Destinations marketing
efforts with the cruise lines Greatly affects the Guest experience
in the Destination and Satisfaction Ratings Can impact future calls
on the port AQUILA ~ Canada New England Cruise Symposium
5. How Shore Excursions Work Tour Operators work with Local
Suppliers to package products into Shore Excursions Cruise Lines
work with Tour Operators to build a Shore Excursion program in a
destination Cruise Lines sell the Shore Excursions to their guests
through their websites, reservation agents, and onboard the ship
during the cruise. AQUILA ~ Canada New England Cruise
Symposium
6. What Cruise Lines Look For from a Shore Excursion? Products
packaged into excursions Competitive pricing and exclusivity
Highlight the culture, history, heritage and key attractions AQUILA
~ Canada New England Cruise Symposium
7. How do you get your product to the Cruise Lines? Partner
with other providers in your region to develop an experience
Partner with local tour operators to package your product into an
excursion Focus on marketing and building relationships AQUILA ~
Canada New England Cruise Symposium