Upload
danielle-killian
View
123
Download
0
Embed Size (px)
DESCRIPTION
An in-depth study of violent crime news reveals remarkable disparity between what we see on the news, how we understand our communities, and the facts on the ground. This disparity leads the City of Angels to despair, when we could be celebrating and hopefully, fearlessly working to be a city free of violence.
Citation preview
+
Breaking News:
LA Is Peaceful, VibrantInspiring Non-Violence: Building a Peaceful, Vibrant LA
Non-Violence No Higher Calling – LA Launch Event
Danielle Killian, Killian Communications
Wednesday, March 27, 2013
+ Fair Use Notice
This presentation contains copyrighted material the
use of which has not always been specifically
authorized by the copyright owner. We are making
such material available in our efforts to advance
understanding of news programing critical to
understanding the health of our democracy. We
believe this constitutes a 'fair use' of any such
copyrighted material as provided for in section 107
of the US Copyright Law. In accordance with Title 17
U.S.C. Section 107, the material on this site is
distributed without profit to those who have
expressed a prior interest in receiving the included
information for research and educational purposes.
Our world may be safer than it appears.
Now that that is out of the way…
+ In 2011, we set out to better understand our public
conversation about violence, turning where we all turn
for information about our communities.
National Broadcast Local Broadcast Syndicated Radio
California Radio Print and Online Print Online Resources
+ There were quite a few events described as violent in
the news at that time…
“I’ve never seen so much truly
newsworthy news in my entire
career…” Bob Schieffer,
Face the Nation
Tucson
Bryan Stow
Dominique Strauss Kahn
Casey Anthony
Arab Spring
EQ/Nukes in Japan
Joplin and Irene
EU Austerity Protests
Oslo
Budget Crises
Stock market fluctuationsSupreme Court on
CA Prisons
Wisconsin Union Protests
Debt Ceiling
+ So, we narrowed ourselves to in-depth review of 1000
randomly selected stories about physical violence in
the US, working to mirror the way California voters
consume news.
National BroadcastSix California
Broadcast DMAsSyndicated Radio
California Radio Print and Online Print Online Resources
+
Agenda Setting
Prominence: How visible is the story? Top of the fold, breaking news… The more “in our face” it is, the more important it seems.
Tempo: How many stories are there about violence? Or a particular type of violence? When we hear something with great frequency, it feels important.
Visuals: Not only do visuals catch our attention, they help us remember stories.
Frames: Frames give context to messages and information. We understand the Oslo massacre differently when it is equated to Oklahoma City than when it is likened to 911.
Messages: What is usually said on the topic? What is the range of conversation between those labeled as “left” and “right?”
Status Conferral: Who gets interviewed? Who is quoted? Who is just paraphrased or interrupted? These trends provide subtle cues as to who is a preferred expert.
We watched, listened and read a little
differently than we would on a day-to-
day basis. We were looking for signs
of agenda setting… trends that would
indicate the media we consume is
teaching us that some types of
violence are of greater concern than
others.
Blah, blah, blah, right?!
+ Analyzing broadcast news was a
challenge…Most “messages” came in
the form of images:
Sometimes the images flashed so fast,
it could take 30-45 minutes to capture all the information
in a 30-second clip!
Where Where Where Where What What Who
WhatTo
WhomWhere What What
To Whom
Result
ResultTo
WhomWho Who Who Result Result
Result Where Who Where
+ There are some images
that will never fade from
our memories.
+ The tempo of stories gave us a feeling about whether crime was
increasing or decreasing… but no data was
available to act as the Doppler Radar for this safety forecast.
Ten 15-Second Stories
5 30-Second StoriesWhere Result Where WhereTo
Whom
Where What What Result Who
What WhoTo
WhomWhere What
WhatTo
WhomResult Result
To Whom
Who Who Who Result Result
Result Where Who Where Who
Where What What
What ResultTo
Whom
Who Result Result
Lots of stories and images gave us
tension and made us think crime must
be increasing.
Longer stories with fewer
images gave us less tension
and made us think crime must
be decreasing.
+We weren’t alone in sensing an increase.
Most Angelinos, surveyed shortly after the FBI
released crime statistics, did not feel safe.
Compared to 20 years ago, is the
City of Los Angeles SAFER, not
as safe, or about the same?
38% – Safer
27% – About the Same
30% – Not as Safe
5% – Don’t Know/Refused
In the last 20 years, [has CRIME]
gotten better, worse, or stayed the
same?
33% – Better
28% – Stayed the Same
34% – Worse
5% – Don’t Know/Refused
Source: 20th Anniversary of the Los Angeles Riots Survey. 2012. Center for the Study of Los Angeles, Loyola Marymount University.
+ Our read inverted the truth.
Violent Crime in Los Angeles, 2010-1989
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989
All Violent Crimes Homicide Forcible Rape Robbery Aggravated Assault
Based Upon Data from LA Almanac: http://www.laalmanac.com/crime/cr02.htm
+Let’s get it straight. Even that flat
line of homicides is deceptive.
Violent Crime in Los Angeles, 1989-2010
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2010200920082007200620052004200320022001200019991998199719961995199419931992199119901989
All Violent Crimes Homicide Forcible Rape Robbery Aggravated Assault
Based Upon Data from LA Almanac: http://www.laalmanac.com/crime/cr02.htm
Los Angeles 1992
1092 Homicides
2.99/Day
Population: 8,863,164
Your Odds: 1 in 8116.45
Los Angeles 2012
298 Homicides
0.82/Day
Population: 9,962,789
Your Odds: 1 in 33,432.18
So much has
changed…
+ How do you read these headlines now?Deadliest year in decades. Overall crime down 2 percent in LA during 2012; murders, petty thefts up slightly. Crime rate in Los Angeles falls for 10th straight year, making it the safest big city in America, but cell phone thefts are way up.
+ We don’t know things get better because, as
the world changes, the news stays the same.
International ViolenceNational Violence
California Violence
Violence in LA
News
International Wars
National Violence
California Violence
Violence in LA
News
Violence and News Circa 1992 Violence and News Circa 2012
We think violence is intractable…When was our first homicide-free day?
How long have we gone without a murder?
Why aren’t we PROUD?
Why aren’t we celebrating???
Why aren’t we celebrated?
We despair for lack of
TRUTH.
We have a bigger population. We are
more diverse. We are younger.
Our neighborhoods are more integrated. We are enduring high
unemployment.
Still…
WE ARE SAFER, LA.
The TRUTH is full of
HOPE.
+
Yes, we still need to
improve.We will still mourn.
We will still regret.
We will still disagree.
…why can’t our path forward be paved
with hope?
+
We can win.There are millions of things you and I can do right now to prevent violence from ever
happening. Help a kid get a drivers license. It can make him less susceptible to joining a gang.
Stand up to a bully. Adult and peer support stops bullies in their tracks. Learn or teach
financial literacy. Violence is correlated with financial stress. Offer an ear without judgment. Mass
shooters leak their plans. Be the adult or friend they tell. Trim a bush, mow a lawn, plant a tree. Maintained spaces and tree canopies can repel crime and add calm. Include. Many
who hurt themselves or others feel rejected. Meditate. The ability to place 5 seconds between heartbreak or a perceived offense and the reaction prevents violence from suicide to murder.
Celebrate. We are winning. Let’s turn homicide free days into violence free years.
+ We won’t learn from
watching…There are millions of things you and I can do right now to prevent violence from ever happening. Help a
kid get a drivers license. It can make him less susceptible to joining a gang. Stand up to
a bully. Adult and peer support stops bullies in their tracks. Learn or teach financial literacy. Violence is correlated with financial stress. Offer an ear without judgment. Mass shooters leak their plans. Be the
adult or friend they tell. Trim a bush, mow a lawn, plant a tree. Maintained spaces and tree
canopies can repel crime and add calm. Include. Many who hurt themselves or others feel
rejected. Meditate. The ability to place 5 seconds between heartbreak or a perceived offense and our
reaction prevents violence from suicide to murder. Celebrate. We are winning. Let’s turn
homicide free days into violence free years. We won’t learn from the news. Learn at NonVio.org.