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Powering Smarter Marketing Emailvision 2012 www.emailvision.com Fareita Udoh Channel Sales Manager

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Customer Intelligence video from Emailvision for truly integrated targeted marketing based on customers behaviour, past transactions and influences.

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  • 1. Powering Smarter MarketingEmailvision2012Fareita UdohChannel Sales Manager www.emailvision.com

2. Our missionIntegration EmailvisionAPIspowers smartEmailemail, mobile andsocial campaignsCustomer that deliverIntelligence resultsCustom Applications Custom Appswww.emailvision.com 3. Technology AlliancesWere integrating with a growing list of complementary Marketing, eCommerce & CRM Solutionswww.emailvision.com 4. Technology Partnerswww.emailvision.com 5. Enterprise Edition Video 6. Deliver smarter online marketingDevelop more intelligenceBuild smart segments about subscribers,for more targeted followers, fans marketing campaigns CustomerIntelligence Send integrated socialSend email and campaigns across mobile campaignsthe major socialwith 2x the open networks rateswww.emailvision.com 7. Customer IntelligenceMarketers rapidly visualise their customer data, identifyhigh value segments and immediately integrate them in marketing campaigns 8. Customer Intelligence Query hundreds of millions of records and display customersegments in seconds Explore detailed profile data including purchase behaviour andresponsiveness to past marketing campaigns Test and adapt strategies on the fly Instantly create and execute campaigns with campaignmanagement integration Increase customer lifetime value with insight that maximisesacquisition and retention, as well as cross-sell and up-sell 9. Customer Intelligence Database MarketingE-CommerceBrandEmailvision Campaign Commander & Customer Intelligence Platform Call-center Direct mail EmailMobileCo-ordinatedSingle Customer ViewIntegrated response trackingConsistent customer experience 9 10. Customer Intelligence Instead of sending lots of deliveries, Customer Intelligence can send a singlehighly personalised delivery to any channel with content decided by CustomerIntelligences real time data insight programme.. One-to-one Content Offer personalized contentTouchpointpropositioncatalogpropositionstrategy Recommendation engineReports and HistoryMarketing databaseOther databases The Best Content, ForEach Interaction! Real-time behavior Interaction history10 11. Enterprise Edition CustomerWe have now started to useEmailvisions Customer Intelligence andwithin a couple of weeks we had accessto our data. We were easily able to startapplying information about ourcustomers directly into our campaigns.With access to deeper insights into ourdata, we have quadrupled ourconversion rate; significantly improvingour customer marketing lifecycle andCustomer Intelligence engagement and its just the beginning.helped Republicincrease their conversion Laura Henderson rate by 4 timesOnline Marketing ManagerUK 12. Customer Example0.450%2.000%0.400% Hard Bounces % 1.800%Soft Bounces %0.350%1.600%0.300%1.400% Non-CI Non-CI1.200%0.250% CI 1.000%CI0.200% 0.383% 0.800%1.725%0.150%0.600%0.100%0.400%0.050%0.025%0.200% 0.08%0.000%0.000%100.50%100.00% Delivered %99.50%99.00% Non-CI98.50% 99.90%CI98.00%97.50% 97.89%97.00%96.50%www.emailvision.com 13. Before / After CI20.00%5.00%18.00% Opened % 4.50%Click Throughs %16.00%4.00%14.00%3.50%12.00%3.00% Non-CINon-CI10.00%2.50%8.00%17.69% CI 2.00%4.43%CI6.00% 1.50%4.00% 7.95% 1.00%2.00% 0.50%1.39%0.00% 0.00%www.emailvision.com 14. Before / After CI0.0500%0.0600%0.0450%Conversion % Purchases % 0.0500%0.0400%0.0350% 0.0400%0.0300%Non-CI Non-CI0.0250%0.0300%0.0472% 0.0502%CI CI0.0200% 0.0200%0.0150%0.0100% 0.0100%0.0050% 0.0118% 0.0136%0.0000%0.0000%www.emailvision.com 15. Email and Mobile Customer With Campaign Commanders intuitive and easy-to-use interfaces, we manage all our email marketing campaigns in- house. The Emailvision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with Emailvision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%. Campaign Commanderhelped VoyagePrive.com David Bastienincrease open and click- CEO of VoyagePrive.comthru rates by 20%France