TurboTax in Social Media

BlogWell Case Study

A leading provider of business and financial management solutions

Who we are

Social is part of our DNA

Intuit founder Scott Cook invented the ”follow me home”

Why do we do social?

Social media allows us to create a persuasion engine to acquire new customers and keep the ones we’ve got

How are we engaging?

Customers

Live Community

Reviews

Inner Circle

TurboTax Blog

3rd Party Blogs

Forums

Using social to acquire new customers

“Friendcasting” = 4x engagement rates and 30% higher conversion rates than banner advertising

Using social to acquire new customers

Using social to acquire new customers

Using Social to retain customers

Super Users make it scalable: our top contributor answered 50K questions. 5MM people have viewed his content.

Using Social to retain customers

Using Social to retain customers