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TurboTax Overview

• Building Member Value with TurboTax– America’s #1 online tax preparation service– TurboTax provides a secure easy to use experience, that is

100% guaranteed for accuracy and 100% maximum refunds.

– Brand recognition– Available online, download, mobile or tablet– Expert Help

• Live tax expert assistance available year round• CPAs, EAs, and Tax Attorneys with years of experience

– Members can save up to $15 with the credit union member discount.

Credit Union Benefits

• Build member loyalty

• Enhance the value of membership

• Add new recurring revenue streams

– Cross-sell your products and services on your TurboTax microsite to your members

• IRA’s, loans, credit cards

• Capture refunds - grow investments and deposits

– Over $238B of refunds were direct deposited with financial institutions

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TurboTax 2015 Overview

IRS Filing Statistics as of 5/13/2016: https://www.irs.gov/uac/newsroom/filing-season-statistics-for-week-ending-may-13-2016

BEST YEAR EVERMore American’s are filing their taxes using TurboTax

LMCUR TY15 Overview

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BEST YEAR EVER for LMCUR TurboTax • Served over 250,000 members / 12% increase

• Saving members over $1.5M

• Reaching over 50,000 Gen Y / Millennials

• Adding over $464M in low cost deposits

• 5 Sweepstakes Winners!– Grand Prize Winner - $25,000 - Gulf Winds Federal Credit Union

– Four first prize winners - $1,000 each

• PenFed • TruMark Financial Credit Union

• 3Rivers Federal Credit Union • BrightStar Credit Union

TurboTax Program

• Credit union member discount available throughout the entire tax season

– $5 savings on Federal Deluxe (14% discount off retail price)

– $10 savings on Federal Premier (18% discount off retail price)

– $15 savings on Federal Home & Business (19% discount offretail price)

• Custom co-branded microsite with an exclusive opportunity to promote products and services to your members

• FREE marketing materials

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Absolute Zero Campaign

• Absolute Zero – Members who file 1040A/1040EZ can prepare and file both federal

AND state tax returns with for absolutely nothing. $0 Federal. $0 State. $0 to File.• Members in this category typically pay the most to have their taxes

prepared

– Who qualifies – members with a taxable income of $100,000 or less and claim the standard deduction rather than itemizing deductions

– Designed for value-conscious taxpayers who have simple and straightforward tax returns• Millennials

• Low to middle income

• Singles filing with standard deduction

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Military Discounts

• Special discounts on Deluxe and State Editionso Pay grades E1 to E5 receive a FREE Federal Deluxe Edition and State (if applicable)

o Pay grade E6 to E10 and Officers receive the credit union member discount o $5 savings on Federal Deluxe (14% discount)o $10 savings on Federal Premier (18% discount)o $15 savings on Federal Home & Business (19% discount)

• All active-duty military or reservists can rely on TurboTax to provide complete military support to handle the events the incur during their military serviceo Military and civilian income—including combat pay, BAS and BAHo Military-related expenses—we'll find every deduction you deserveo Completed a PCS—we'll determine your state of residence

• Credit unions that have military personnel in their membership are encouraged to market the Military Discount in addition to the standard TurboTax credit union member discount

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Employee Discount

• Credit union employees are eligible for special discounts on TurboTax federal products this tax season

• This is offered as a thank you for supporting the Love My Credit Union Rewards TurboTax program

• Employee discount– $10 savings on Federal Deluxe

– $15 savings on Federal Premier

– $20 savings on Federal Home & Business

• A special microsite has been created for the employee discount – http://turbotax.intuit.com/affiliate/lmcuremp

Marketing

Promoter Level

• TurboTax banner placement• Credit union home page above-the-fold• Online banking pages, above-the fold• December, 2016 – April 18, 2017

Required posting dates: 1/1 – 2/26, 3/23 - 4/18

• Dedicated member emails - Two• 1st sent 01/12/17• 2nd sent 02/02/17

• Sweepstakes promotion• Sweepstakes messaging in newsletter article before 2/08/17

New

Marketing Strategies

Four Essentials for a Successful TurboTax Campaign

1. Post TurboTax banners on your home page– Location, location, location– Ideal placement is above the fold

2. Post TurboTax banners on your Online Banking site– Log in screen– Log off screen– Account summary screen

3. Dedicated TurboTax emails to your members– Build product awareness– Build member loyalty

4. Optimize microsite co-branding and cross-selling opportunities

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Marketing Best Practices: Timing

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0%

5%

10%

15%

Weekly % of TTO Starts

40%of returns are completed

by February 10th

Early season marketing is the key to building member awareness of your discount.

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70% of returns are started by

February 10th

Marketing TurboTax

• Marketing materials are available in the Partner Center on the TurboTax marketing materials pages

• Web banners– A variety of sizes are available on the TurboTax marketing materials page– CUSG provides custom banner sizing if you need a banner in a size that is not available

on the marketing materials page.– The custom size request form is located on the marketing materials page in the Partner

Center

• Email service provided by CU Solutions Group– FREE service to credit unions for the TurboTax emails.– CUSG will send the TurboTax emails to your members on your behalf. – A link is available on the marketing materials page to request this service.

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▪ Statement Inserts ▪ Web Banners

▪ Newsletter Messaging ▪ Lobby Posters and Take Ones

▪ Social Media Messaging ▪ Email Templates

▪ E-statement Onserts ▪ Mobile App Banners

Marketing Best Practices - Banners

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TurboTax banners placed prominently on your website, linking directly to your TurboTax microsite, drives member awareness

Key Dates: December 1, 2016 through April 18, 2017

Marketing Best Practices - Emails

Co-branded emails sent directly to members drive over

30% of total sales volume

Key dates – First email sent Jan 12th

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Co-Branding and Cross-Selling

• Great opportunity to promote products and services on your co-branded TurboTax microsite

• Members return to your TurboTax microsite an average of 5 - 6 times per tax season. – CU logo and name appears on the home page and on every

tax preparation page– Cross-sell banners

• Three cross-sell banners (120 x 90 logo banner and two 200 x 200 logo banners)– Early placement – Jan thru Mar– Late placement – End of Mar – Apr 15

– IRA Link• This link averages a 6% click through rate.

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Microsite

New microsite design• Improved co-branding

placement• Prominent discount

message• Credit union logo on every

tax page

Co-Branding and Cross-Selling

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Credit Union Logo

120 x 90 Cross-Sell Banner on every tax page

Credit union logo and cross-sell banner are present on every screen in the TurboTax Online products.

Exit Page Cross-Selling Banners

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Members visit the TurboTax microsite and average of 5-6 times during tax season which maximizes your cross-sell opportunities

Cross-sell Banners• Prominent placement on exit page

in right column• Includes logo, IRA link, 3 product

banners

Updating Co-Branding and Marketing Materials Access

• Access the Partner Center at LoveMyCreditUnion.org

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Click here if you need Partner Center access

Updating Co-Branding and Marketing Materials Access• Click on “My Dashboard”

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Update Co-Branding

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Program Reports

Update Co-Branding

Review Marketing

Requirements

Marketing Materials

Update Co-Branding

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Uploading Logo or Cross-sell

Banner Images

• Click on the “browse” button that corresponds to the image you want to upload

• Locate the image on your desktop and click “Open” to upload the image

– NOTE: The image will not update immediately, it will update once you click on “Update Tax Profile” at the bottom of the page.

• Insert the URL that you would like linked to the image

• When all images and URLs have been inserted click on “Update Tax Profile” and your co-branding will be submitted.

Access Marketing Materials

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Click on the TurboTax logo to access the

TurboTax marketing materials page

Marketing Materials Page

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Program Tracking and Reporting

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• Reporting shows weekly microsite visit activity to enable credit unions to track effectiveness of marketing tactics

Next Steps

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Enrolled Credit Unions

• Update co-branding and cross-selling banners using the link in your Dashboard in the Partner Center of LoveMyCreditUnion.org

• Build the optimal marketing dates for the program into your credit union’s marketing calendar

• Access marketing materials from the PartnerCenter beginning November 15th

• Implement marketing communications to your members beginning in December

• Launch marketing strategies

New Credit Unions

• Visit the Partner Center at LoveMyCreditUnion.org to enroll in the TurboTax program

• Develop marketing strategies and define a marketing plan to communicate the TurboTax discount to your members

• Implement co-branding and cross-selling banners for microsite

• Implement marketing strategies and market the TurboTax discount to credit union members

Questions? Contact clientsupport@cusolutionsgroup.com or by phone at 866-348-2887