Team Awesome

Our Business Idea

The Presentation

Owners, The Plan, Values

Menu’s and pricing

Competition, Statistics, Segments , SWOT

Legislation

Location, Marketing plan

Johan The Plan Values Menu

Timo Legal affairs Segments Pricing and Statistics

Michael Marketing Location

Johannes Competition SWOT

The plan

NOT

6 Items MENU

Vegetarian & healthy options.

Special focus on young adults

Wide selectionSmoothy

Alcohol

Advertisement

”outside the box” marketing ideas

Company’s Core values

Quality

Fresh high quality ingredients

Everything we use is Locally produced

Excellent Customer service

Passion 100% dedicated to provide the Best

service Good for everyone

for example: health conscious and vegetarian options

Strive to continuously improve our company

Environmental friendly Our ingredients are Local We do not use

Preservatives or Freeze our food

We Recycle our waste

Food

Drinks

Pricing

Competitors’ price

Pricing Strategy

Excellent quality

STATISTICS

20-24Eat the most outside

60%

20-30Eat the most outside

AloneCouple

Time of the day

Dining habit change

Eateven MORE outside

Saturday Eating out

BUSINESS ENVIRONMENT

Competition In Vaasa there is a wide range of different places

to spend your evening.

We believe in that every once and a while people like to enjoy a high quality nice burger. We offer this.

Closest ”rivals”

SWOTPositive NegativeStrenghts Weakness

Internal

• Only "pure" burger place in Vaasa

• Driven by 4 guys who have a lot of experience of burgers

• High quality ingredients• Good possibilities for

ingredients

• Owners have no experience of owning restaurant

• A lot of competitors• People wrongly believe that it's

not healthy food

Opportunities Threats

External

• Growing interests of local organic food

• "Franchise" opportunities• Nice Vasa center • Burgers are always popular• Could do better with soda or

beer on the side

• Several other restaurant where you can spend your night

• The ingredients are fresh and new, so it cannot last long

• People may not pay 20 EUR for a burger

LEGISLATION

Legislation

A license

610 €

Precondition Sentences

Intoxicating Offences

Capability of paying debts

Neglected tax payments

Bankruptcies.

Music and videos

Outdoor Service & Activities

SEGMENTATION

Stable IncomeViral Power

Networking

Hangout

place

University Student

Special Discount

Regular meeting place

Repeating customers

Good relationship

Specially for

Location

Atmosphere

Accessible communication & transportation

Allowance for expansion

Abundant supply of raw materials

Availability of power, fuel as well as water

supply

High traffic area

Building condition & appearance

Marketing Plan

Digital engagement with customers Creatively marketing Publicity (word of mouth) Leverage existing relationships E-mail marketing Create website Local directories Paid advertising

Now you can clap. Thank you