5 Creative London-based startups#TMUdigital with @TechMeetupsLX

8 May 2012

Olga Pavlovsky@lplatebigcheeseGM @TechMeetups

The way I interpret “creative” may be different to how you interpret this word because of my background

My 5 chosen creative startups(in no particular order)

SoundCloud

NB Based in London & Berlin

If you create sounds, how do your fans hear it?

Traditionally:• TV, radio or podcast• Concert• Poetry or story reading• Record, tape, CD, download

All these methods are relatively expensive to produce, market, distribute and come with a sunk cost

This opens up the “long tail” for sound artists The Netflix for sound

Gives *everyone* with an internet connection the ability to discover new sounds

SoundCloud spends a lot of effort really helping people to overcome the problems which stopped them from sharing their sounds

Why this is interesting

See soundcloud.com for more

OpenBrand

Why this is interesting

Understanding the problem from the inside

Uncompromised attention to detail by the team

Applying norms from other activities

Opening up working relationships where there were none before through collaboration

See openbrand.com for more

Renew

It’s... a bin

Not just another magazine advertising Rolex watches

More features on the way – it’s the bin that just keeps on giving

Why this is interesting

See renewsolution.com for more

housebites

Chefs in London’s restaurants often work 16 hours a day

Pressures of this worklife and the recession drive many to consider either another income, or another way of life

On the demand side, London diners are very much used to the best on offer – what’s the equilibrium?

House Bites

Why this is interestingThe AirBnB for takeaways

Really ticks the boxes for the currents trends in the UK, both consumer and corporate:

Takeaways: a massive marketEat localEat healthySupport small businesses

Housebites.com for more details

Market Invoice

Problem: unpaid invoices cause companies cashflow problems – they can’t spend on capital on staff until they’re paid...

...and their business growth can potentially suffer

So you...

...wait....

...and wait...

...and think: there must be a better way, right?

Creative finance in a controlled way

Great returns for investors

Less time lost and less uncertainty for the business

Why this is interesting

Marketinvoice.com for more

Obrigada!

Slides will be available on slideshare soon

Stay in touch:@lplatebigcheese