Tentative cooperation plan Tentative cooperation plan for tourism development of for tourism development of 3 Central coastal provinces 3 Central coastal provinces

in 2014 and forthcoming in 2014 and forthcoming yearsyears

State administrationState administration- Enhance collaboration among divisions of 3 DCSTs with Enhance collaboration among divisions of 3 DCSTs with

a view to tackling technical issues; exchanging a view to tackling technical issues; exchanging information and experience regarding state information and experience regarding state administration of tourism statistics; administration of tourism statistics;

- Organise conference on Central tourism development Organise conference on Central tourism development to collect opinions and proposals.to collect opinions and proposals.

- Establish a Destination Management Organisation for 3 Establish a Destination Management Organisation for 3 provincesprovinces

- Support to enhance the collaborative role of Tourism Support to enhance the collaborative role of Tourism Associations of 3 provinces Associations of 3 provinces

- Establish a fund for tourism development of 3 provinces Establish a fund for tourism development of 3 provinces which will cover the cost of advertisement, conference, which will cover the cost of advertisement, conference, propagandapropaganda… …

- Collaborate/support to conduct research on product Collaborate/support to conduct research on product demand, market of tourists coming to the area. demand, market of tourists coming to the area.

TrainingTraining- Create favourable conditions for tourism training Create favourable conditions for tourism training

providers to cooperate with enterprises to provide providers to cooperate with enterprises to provide training for their laborers. training for their laborers.

- Cooperate to exchange experience regarding Cooperate to exchange experience regarding occupational and soft skill training for local occupational and soft skill training for local communities. communities.

- Provide training on responsible tourism management Provide training on responsible tourism management model, skills needed for developing community-based model, skills needed for developing community-based tourism products, promoting tourism, safety and tourism products, promoting tourism, safety and security issues for tourists and response to climate security issues for tourists and response to climate change and natural disasters.change and natural disasters.

- Co-organise training courses for tourism enterprises on Co-organise training courses for tourism enterprises on sustainable tourism development, their responsibilities sustainable tourism development, their responsibilities to the society, environment and community.to the society, environment and community.

Product developmentProduct development- Co-develop plans to organise festivals and Co-develop plans to organise festivals and

events of 3 provinces in order to avoid events of 3 provinces in order to avoid overlapping in terms of time and content. overlapping in terms of time and content.

- Co-develop tourism products based on Co-develop tourism products based on strengths and unique features of each locality strengths and unique features of each locality in order to avoid products being overlapped.in order to avoid products being overlapped.

- Collaborate to connect products of 3 Collaborate to connect products of 3 provinces, including CBT products, heritage provinces, including CBT products, heritage tourism and beach-island tourism products.tourism and beach-island tourism products.

- Collaborate with ILO to develop CBT model.Collaborate with ILO to develop CBT model.

Tourism promotion Tourism promotion - Continue to be present at the booth “3 provinces – 1 Continue to be present at the booth “3 provinces – 1

destination”, aiming at expanding in scale, improving destination”, aiming at expanding in scale, improving quality and diversifying content quality and diversifying content

- Publish tourism guidebook of 3 provinces Publish tourism guidebook of 3 provinces - Produce videos to promote tourism of 3 provinces Produce videos to promote tourism of 3 provinces

Tourism promotion (continued)Tourism promotion (continued)

- Participate in promoting tourism of the region Participate in promoting tourism of the region at major markets.at major markets.

- Collaborate to receive Famtrip & Presstrip Collaborate to receive Famtrip & Presstrip delegations to the region delegations to the region

- Establish a common tourism website for the Establish a common tourism website for the region region

- Collaborate to install 3 panos in 3 provinces to Collaborate to install 3 panos in 3 provinces to introduce tourism of the regionintroduce tourism of the region

PROPOSALS TO ESRT PROPOSALS TO ESRT PROGRAMMEPROGRAMME

Technical assistanceTechnical assistance

- Develop a strategy for tourism product development Develop a strategy for tourism product development which serves as a base for 3 provinces to develop its which serves as a base for 3 provinces to develop its own products without overlapping the others while own products without overlapping the others while promoting its strengths and unique features. promoting its strengths and unique features.

- Develop tourism statistics software and information Develop tourism statistics software and information exchange software among 3 provincesexchange software among 3 provinces

- Develop a common tourism marketing strategy Develop a common tourism marketing strategy - Develop tourism ID for the area, set up a brand Develop tourism ID for the area, set up a brand

management mechanism for tourism products and management mechanism for tourism products and souvenirs in 3 provincessouvenirs in 3 provinces

Support regarding trainingSupport regarding training

- Provide training to lecturers of tourism schools on Provide training to lecturers of tourism schools on responsible tourismresponsible tourism- Train officials in charge of tourism administration of 3 - Train officials in charge of tourism administration of 3 provinces into reporters of responsible tourism model, provinces into reporters of responsible tourism model, provide training regarding CBT products development provide training regarding CBT products development skills, tourism promotion skills, skills to respond to climate skills, tourism promotion skills, skills to respond to climate change and natural disasters. change and natural disasters.

- Organise conference on sharing awareness of - Organise conference on sharing awareness of responsible tourism for relevant stakeholders in Central responsible tourism for relevant stakeholders in Central region. region.

Other types of assistanceOther types of assistance

- Establish a responsible tourism research unit for Establish a responsible tourism research unit for Central region which is connected to establishment of Central region which is connected to establishment of Destination Management Organisation. Destination Management Organisation.

- Provide financial assistance for development of Provide financial assistance for development of responsible tourism in 3 provinces responsible tourism in 3 provinces

- Establish tourist information centres at airports, railway Establish tourist information centres at airports, railway stations and tourism hubs in 3 provincesstations and tourism hubs in 3 provinces

- Provide financial and technical assistance for Provide financial and technical assistance for publications of toursim pictures of the regionpublications of toursim pictures of the region

Other types of assistanceOther types of assistance

- Provide financial and technical assistance for Provide financial and technical assistance for development of a tourism website in different development of a tourism website in different languageslanguages

-Provide financial assistance for organisation of Provide financial assistance for organisation of Central MICE fair in August 2014Central MICE fair in August 2014

Thank you very much!Thank you very much!