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III. nh gi hot ng marketing ca doanh nghip KFC

ti Vit Nam

Thnhcng

nh gi

Hn ch

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Thnh cng

B

C

D

AThng hiu

Cht lng snphm

Dch v khchhng

H thng phn phi

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Thng hiu

Khng nh thng hius 1 trong th trngfastfoot trn Th gii.

Ni ting vi phngthc tm p c bit t11 loi hng v thomc, ph hp vi xuhng khu v ca tng

min khi m thc ca VNht sc phong ph v adng.

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Min Bc : thch s m m, cn thmnhng loi ra n km nhm gim v bo

ngy ca mn g rn. Min Nam: khu v ngt nn c th thm

mt cht ng vo mn n v nc

ung i km l nc sa da Min Trung: thch s bt mt, khu v cay

trong mn n nn trang tr mn n nhiu

mu sc ng thi thm cc gia v caynh ht tiu, t

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Cht lng snphm

Lng tin ni khch hngv cht lng sn phmv an ton v sinh thcphm.

Cht lng sn phm tt,m bo v hp khu vngi tiu dng, KFCkhng nhng to ra skhc bit m cn a dang

ha sn phm tp nnthc n v cng phongph c ngi tiudng a chung.

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Dch v khch hng

li n tng trong ngi tiu dng phong cch phcv c o,chuyn nghip.

Lng tin v s a chung khch hng khi KFC trinkhai hiu qu chng trnh Ght tr, l chng trnhcam kt giao hng trong vng 30 pht, nu sau 30pkhch hng s nhn c mt phn qu t KFC

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H thng phnphi

V th ca KFC trn th gii lrt ln.khi KFC l cng ty niting trn Th Gii v vicchuyn nhng quyn thng

mi vi nhng chui nh hngng nht v cht lng. Snphm ca KFC c mi ngia chung.

i vi Vit Nam, KFC m rng

ch yu tp trung ni cc thnhph ln v mng li ca hnghin nay l 76 ca hng trnton Vit Nam.

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Nhng chin lc m KFC a ra, thc sthnh cng. Khi KFC v ang gi th phncao nht, khng nh v tr thc n nhanh s 1

ca KFC, to nn thng hiu c nhiungi bit n

Chim 60 % th trng thc n nhanh Vit Nam

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Hn ch

i th cnhtranh

Gic Nhn lc

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Gi c

Vit Nam a phn cthu nhp thp nncha ph hp vi

ngi tiu dng caVit Nam.

Chi ph mua m hnhkinh doanh fsanchise,

chi ph cao s dn tidoanh nghip khngth h gi thnh.

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Nhn lc

Nhn lc khng nnh, thay i thngxuyn do nhn vinkhng c b dy kinh

nghim dn n thiuxt trong vic phc vkhch hng v chbin thc n, tn nhiu

chi ph tuyn dng vo to m thi gians dng nhn vin likhng lu

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i th cnhtranh

Th trng Vit Namhin c xem lming mi bo b cho

cc i gia fastfood, do KFC ang phi chup lc cnh tranh tnhiu i th nh :

Lotteria, Joliebeevc bit ng lu ls c mt caMacdonals.