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Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000
90 180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000
90 180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
100,000+ views194 videos500+ views/video average
Industry news discussion(Does it work? Not really.)
No post-content strategy
Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000
90 180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
150,000+ views706 videos213~ views/video average
Interview-styleGood videos (years ago, no longer)
No post-content strategyInconsistent quality
Tamarac
Sungard
SS&C
Orion
Morning Star
Code Red
Addepar
Advent
0
35000
70000
105000
140000
175000
90 180
270
360
450
540
630
720
Views
Videos
Subscribers
2005
2006
2009
28,000+ views116 videos241~ views/video average
Interview-style(Does it work? Not really.)
No post-content strategy
How can we grow and optimize?
How can we grow and optimize?grow
& had a headstart,but they create content to create content.
How can we grow and optimize?grow
& don’t always,focus on consistent video quality.
Invest in better video and audio equipment.(everything should be in 720p and look professional)
How can we grow and optimize?grow
& align their channelwith the rest of their company’s branding.
Invest in better video and audio equipment.Keep a consistent brand and level of quality.
How can we grow and optimize?grow
& do notmaximize reach with available tools.
Invest in better video and audio equipment.Keep a consistent brand and level of quality.Optimize SEO with the description box &
in-video annotations and linkbacks.(use this to link to other videos, bring attention to important points,’
connect and leverage other social media outlets, etc.)
How can we grow and optimize?grow
& are predictable,all their videos are identical and uninteresting.
Invest in better video and audio equipment.Keep a consistent brand and level of quality.Optimize SEO with the description box &
in-video annotations and linkbacks.Spice up video styles and topics.
(not just interviews)
How can we grow and optimize?grow
& upload videos,then call it a day. That’s not content marketing.
Invest in better video and audio equipment.Keep a consistent brand and level of quality.Optimize SEO with the description box &
in-video annotations and linkbacks.Spice up video styles and topics.
BUT WAIT, THERE’S MORE!
How can we grow and optimize?grow
Content creation is only half the battle.Create a strategy to increase views & shares.
How can we grow and optimize?grow
Leverage all social media to spread videos.
How can we grow and optimize?grow
Leverage all social media to spread videos.
Make a list of influencers and activelyconvert them into evangelists.
How can we grow and optimize?grow
Leverage all social media to spread videos.
Make a list of influencers and activelyconvert them into evangelists.
Embed into related blog posts and guest blog.
How can we grow and optimize?optimize
Analyze. Adjust.
How can we grow and optimize?optimize
Analyze. Adjust.Analyze.Engagement to gain insightsinto what topics, tones, & strategieswork and don’t work.
How can we grow and optimize?optimize
Analyze. Adjust.Analyze.Engagement to gain insightsinto what topics, tones, & strategieswork and don’t work.
Discover your audience’s demographic &your main source of traffic.main source of traffic.
How can we grow and optimize?optimize
Analyze. Adjust.Analyze.Engagement to gain insightsinto what topics, tones, & strategieswork and don’t work.
Discover your audience’s demographic &your main source of traffic.main source of traffic.
Every decision and indicators of progressshould be quantified and metrics-driven.
How can we grow and optimize?optimize
Analyze. AdjustAdjustAccordingly.
