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Your Online Identity: Discovering Controlling Managing
Kimberley R. Barker, MLIS
Digital Initiatives Librarian
Claude Moore
Health Sciences Library
Facts available about you
What picture those facts create
How to craft that picture into an identity with which you’re happy
Protecting your identity through reputation & privacy management
Discovering
Google yourself
Set search alerts for your name
Controlling
Establishing yourself on the “best fit” social media/websites
ORCID, LinkedIn, Twitter
Managing
Check your social media privacy settings once/month
Schedule social media updates
Overview: Raise your hand mentally!
•Facebook • LinkedIn •Landline •Email address •Monetary donations
•Own a home •Workplace website •Mentioned in an article •Published
My full name is Kimberley Rene Barker, but my friends and colleagues call me Kimberley. I use Kimberley R. Barker professionally.
I’ve worked here in the Health Sciences Library for over five years.
I have a bachelor’s degree in English from Furman University and a Masters of Library & Information Science from the University of South Carolina.
I live in Crozet.
I am 42 years old
I am married, and have one child
Hobbies include herb lore, reading, and anime
SS#
Criminal record
Performance record
Current salary
What grade I got in my freshman English class
Boy or girl?
How long I’ve been married
Political views
Purchase price/ current value of my home
Birthday
Medical history
In order to remain relevant, engaged, and competitive, we need to have a fully-established online presence, but at the same time we value our privacy.
1. Not concerned
2. Usually not concerned unless I come across a concern or if something is brought to my attention
3. Concerned and actively take steps to protect my privacy
4. I don’t use the Internet because I am very concerned about privacy
Be aware of privacy policies/issues
Actively build and maintain online identity
Separate personal from business, as best you can (Facebook vs. Twitter vs. about.me)
Think before you post
-or-
Don’t post
-or-
Don’t care
Anonymity vs authenticity
Who wants our information
How information about us appears on the internet
Surface web
Deep/dark web
Steps for managing your online identity
Identity of the institution (library, hospital, etc)
The Health System’s Social Media Guidelines: http://www.uvabrand.com/social-media-guidelines.html
Identity of the individual
patient, doctor, medical student, YOU, etc
Major Players in Online Identity in the West
*Both companies force ―authenticity‖, sometimes to
their detriment (e.g., Native American names)
4Chan
Newspapers
MMO’s
Felicia Day & Gamergate: http://www.theguardian.com/technology/2014/oct/23/felicia-days-public-details-online-gamergate
•Predditor- http://bit.ly/X4BO0O
• Response to Reddit’s Creepshots
Michael Brutsch aka Violentacrenz http://gawker.com/5950981/unmasking-reddits-violentacrez-the-biggest-
troll-on-the-web
What are some of the good things about anonymity and authenticity?
Over the past few years, have you found yourself caring more about your online self?
Lightbeam
https://www.mozilla.org/en-US/lightbeam/
*privacy is a
whole other
presentation
Government
terrorism/cyberterrorism
NSA
Businesses
potential employers/marketing
Curious people from our past
Location info
Foursquare
Where we eat
What we like to eat
What visually interests us (Pinterest)
Web searches
Music
Pandora
Spotify
YouTube
Netflix
Photo sharing sites
*Data Broadcasting
What do you unknowingly
provide?
… data is not only about the original content stored or being consumed but also about the information around its consumption. Smartphones are a great illustration of how our mobile devices produce additional data sources that are being captured and that include geographic location, text messages, browsing history, and (thanks to the addition of accelerometers and GPS) even motion or direction. – IDC Digital Universe Study
Supreme Court: Police need warrant to search cell phones
http://www.cnn.com/2014/06/25/justice/supreme-court-cell-phones/
“Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, querying and information privacy.”
https://en.wikipedia.org/wiki/Big_data
Businesses
Government
Health researchers
School districts
Others
*Again, this is a whole
presentation in and of
itself.
Recruitment
1) Openness to experience
2) Conscientiousness
3) Extroversion
4) Agreeableness
5) Emotional stability
However, it’s illegal in several states to ask for usernames/passwords.
Where do you live in the online world?
.
Acad Med. 2013 Jun;88(6):893-901. doi: 10.1097/ACM.0b013e31828ffc23. Social media use in medical education: a systematic review. Cheston CC1, Flickinger TE, Chisolm MS.
Pew Internet & American Life Project
•As of October 2014, 64% of American adults own
a smartphone.
•As of May 2013, 63% of adult cell owners use their
phones to go online.
•34% of cell internet users go online mostly using their
phones, and not using some other device such as a
desktop or laptop computer. •As of 2013,19 percent of adults have downloaded a health and fitness app – who owns their information?
http://www.pewinternet.org/fact-sheets/health-fact-sheet/
I strongly encourage you to look at this information in order to better understand patients, and their information-seeking behavior.
Some docs, worried about their reputations, are trying to fight back against
negative reviews, requiring patients to sign contracts — critics call them ―gag
orders‖ — promising not to post comments to public sites. Others ask patients to
sign over copyright to future comments, hoping for leverage to have any nasty
tags removed. – MSNBC 1/13/2010
Michael Fertik said doctors are the fastest-growing client group at his company, Reputation.com, which helps its customers investigate their online reputations and suppress negative comments. Fertik said his firm does not remove reviews. But it provides doctors with tools to solicit and post comments from real patients.
Anonymity vs authenticity
Information we provide
Information from others about us
Criminal record
Salary info
Value of our houses (purchase price)
Credit history
Employment history
Educational history Good thing or bad
thing?
Below is a list of companies who make your info available. To have your information removed, follow the links and follow the directions.
Public Records Now http://bit.ly/fIF1yZ
Ameridex http://bit.ly/hszkFl
Intelius http://bit.ly/cNyMW5
Pipl http://bit.ly/frflWh
For a more exhaustive list: http://bit.ly/hNlnEb
Controlling
• Take a more active role towards controlling the information that people can/will find about you with a service like Reputation.com
Control: reputation management services
*I teach an entire class about Reputation Management
What about HIPAA?
Should a doctor be ‘friends’ with a patient?
Should you be friends with your boss?
Should a clinical department have a Fan page?
Should a tenured researcher be friends with a colleague? With a graduate assistant? With a student?
http://www.uvabrand.com/social-media-guidelines.html
Five areas of which to be aware:
1. Facial recognition
2. Geo-location
3. Contact information
4. Apps & websites
5. Info available for public searches
* All of the above are enabled by default; users must disable them
Editing your privacy settings
Editing your privacy settings
Editing settings
By any reckoning, FB is the world’s largest biometric database: 75 billion photos, in which 450 million people are tagged
Violates European data protection laws- complaints have been filed
Turned on by default- users must disable the function
Facebook & facial recognition
Geo-location allows users to share their location via Facebook
Allows you to “add a location” to your posts.
Pew Foundation report: “4% of all adults… use their phones to check in to locations using geosocial services…”
Facebook & geo-location
Facebook & geo-location
Facebook & contact information
You can control some of what gets shared with apps & websites
Your name, profile picture, gender, networks, username, and user id are always available.
By default, apps have access to your Friends list and info you make public.
Facebook and apps & websites
Facebook and Apps & websites
Facebook and apps & websites
Facebook and apps & websites
Facebook and public searches
“Getting people to check in helps you identify people who are coming to your hospital, who may be commenting on your service or treatment, and who may be recommending your hospital to friends and family--or maybe not. It's a way to build yet another relationship with someone in your community. The light bulb over my head finally went on.”
From HospitalImpact.org
Foursquare
There’s no avoiding having an online identity
Understand online privacy policies/ issues
Understand what data we are broadcasting and shut down anything we are not comfortable with sharing
Manage and maintain online places
Avoid unprofessional conduct
Always think twice
1. Regularly inventory and update your “places” on the internet and what appears about you • Look for evil/famous twins. • Apply SEO (Search Engine Optimization) to
raise good content and lower bad content. • Set up an alerts search on your name.
2. Tighten up your security settings and clean up what you can control and ask other content owners to do the same
3. Set up profiles on sites appropriate to your field (ResearchGate, Doximity, LinkedIn)
Develop an information control strategy
Know what information is out there
monitor your identity the same way that you monitor your credit
Manage that information (think carefully about what you post, removing info, etc)
Carefully manage your social networking contacts
Seek professional help if necessary
In conclusion…
Extracting Value from Chaos, Gantz and Reinsel. IDC iView, June 2011. http://www.emc.com/collateral/analyst-reports/idc-extracting-value-from-chaos-ar.pdf
Social Networking Websites, Personality Ratings, and the Organizational Context: More Than Meets the Eye? Kluemper, Rosen, Mossholder. Journal of Applied Social Psychology, February 2012. http://onlinelibrary.wiley.com/doi/10.1111/j.1559-1816.2011.00881.x/pdf
Online Posting of Unprofessional Content by Medical Students. Chretien, Greysen, Chretien, and Kind. JAMA, 302 (121), 2009.
