INFORMATION BEYOND 2011

A CHANGING LANDSCAPEBusiness functions are in transition due to social, technical,

economic and cultural trendsGobal power shift to AsiaNew economic geographies “glocalization”Demographic shiftsNew consumersDo-It-Yourself cultureValue shift to social prosperityGlobalized war for talent

NEW INFORMATION REALITIESWe want the right information at the right time to

- take accurate decisions- optimize business processes

We have to rethink the whole approach to information management to remain innovative and competitive- Overabundance of information- Handling of unstructured content- Task/user specific information- Real time communication supersedes e-mail- Ad-hoc collaboration

HOW CAN INFORMATION MAPPING HELP YOU IN THIS NEW APPROACH?

THE INFORMATION MAPPING® METHOD

• Robert Horn• Universities of Harvard and Columbia• 40 years of experience

•Cognitive Psychology

• Learning Theory• Instructional Design

•Human Factors Engineering

•Communication Effectiveness

•Message Design•Usability•Media Selection

THE INFORMATION MAPPING METHOD• Information Mapping® (IMAP) is an international and research-

based information standard• More than 600.000 students have learned the method• Using Information Mapping® results in information that is:• easier to write• easier to read• more accurate and • more to the point.

TODAY’S CHALLENGES ON INFORMATION• Too much• Texts are too long• Unstructured• Need for content strategy• Hard to find the information that you need• Different writing styles• Inconsistent layouts• Difficult language• …

WHERE INFORMATION MATTERS …• Information and communication has a critical role to play in

every area of your organization:• Complying with laws and regulations• Distributing information by web, manuals, etc.• Explaining personnel policies and expenses • Defining corporate branding and• Creating Customer Service procedures• Meeting quality assurance • Writing operation instructions• Etc …

EXAMPLES

PROVEN RESULTS

OUR CUSTOMERS• International customers

• More info: www.informationmapping.com

• Newly appointed distributor for Israel:

www.writepoint.com