8 – 10 March 2011 | Dubai, UAE

8 – 10 March 2011 | Dubai, UAE

Zeddy IskandarConsultantInfusion

Understanding Marketplace and Making Money with Windows Phone 7 Applications

SESSION CODE: WPH202

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About meinfusionite, mvp, mobile app dev…

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Agenda

The OpportunitiesPinworthyMaking MoneyMarketplaceYalla Apps

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Windows Phone Device Demo

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THE OPPORTUNITIES…they are out there

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But first, the Limitations…Applications Your App UI and logic

Frameworks

Silverlight XNAHTML/

JavaScriptCLR

High performance game framework

Rapid creation of multi-screen 2D and 3D games

Rich content pipelineSpanning Xbox 360, Windows, and Zune

Modern XAMLRapid creation of Visually Stunning Apps

Metro-themed UI controls

HTML/JavaScript500,000 developers spanning Windows and web

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Let me show you 3 Games

Rise of GloryAssassin’s CreedThe Harvest

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Price of the 3 games

Rise of GloryAssassin’s CreedThe Harvest

$2.99

$6.99

$6.99

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But these are the Top Paid Games

Tiki Towers (#1)Parachute Panic (#10)

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But these are the Top Paid Games

Tiki Towers (#1)Parachute Panic (#10)

$2.99

$2.99

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How big is the Market?

http://bit.ly/WP7-2million

Microsoft sold 2 million phone licenses in Windows Phone 7’s first two months, and the phone is now available from 60 mobile operators in 30 countries around the world

- Andy Lees at MWC 2011

“”

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Calculator please… (pessimist view)

$2.99

X 0.1 % of 2 million phones

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Kaching! (sound of cash register)

$2.99

X 0.1 % of 2 million phones

= $5,980

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What about Apps?

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First 31 paid apps were games…

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Various Apps Demo

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The current state of Marketplace…It’s a Greenfield, baby!

Games are still popular, people even buy games eventhough the graphics are not ground-breaking (eg. Parachute Panic)

Action: you don’t have to have 3D designers & sound engineers to sell good games. So start brainstorming game ideas!

Apps are still sucky, standard apps are slow (Facebook is lagging and Foursquare hangs on 3G/GPRS connection)

Action: let’s create better apps! (and handles 3G/GPRS connection properly)

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PINWORTHYgood apps are worth pinning…

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My Favorite App

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Wireframe Composites Code

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Wireframe Composites Code

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MAKING MONEYthe reason you all came here…

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Price your App

$ 0.99 - $ 10 (can be more, but very unusual)Perceived Value: more expensive = better quality

That’s why Screenshots & Beautiful Graphics are important!

Marketing’s important:Occasionally lower the price for 1 day and announce on Twitter & FBProvide app how-to’s to reviewersProvide in-app feature of Sharing, Liking, Emailing

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Free app with Microsoft Advertising

3 Steps:1. Download the Ad Control SDK. 2. Sign Up for pubCenter Mobile3. Implement and Submit. Set the

Application Id and Ad Unit Id properties in the Ad Control

http://bit.ly/WP7-Ads

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Free app with Custom Ads

http://bit.ly/WP7-VideoAds

On Wi-Fi, pull TV commercial stream

On 3G/GPRS, pull text ads

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MARKETPLACEPublishing to that new economy…

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Publishing Workflow

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Step 1: Upload .xap file

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Step 2: Write app description

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Step 3: Upload Artwork

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Step 4: Set Pricing

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Step 4: Submit for testing

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YALLA APPScreate that app, habibi…

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What is Yalla Apps?

Currently the Windows Phone Marketplace is not available in the MEA regions

Yalla Apps enables developers to upload their applications to the Windows Phone Marketplace

Yalla Apps will receive applications from developers and submit them to the global Marketplace

The portal will further offer development support, support forums as well as a module market where developers can share code and components

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How does it work?

Developers submit their application as they would on the Windows Phone Marketplace

Yalla Apps will take the application and submit it to the UK Market on the behalf of the developers

Yalla Apps will forward certification reports to the developers

Download reports will be shared through the Yalla Apps portal

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8 – 10 March 2011 | Dubai, UAE

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Q & A

http://twitter.com/zeddyiskandar

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee

the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.