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This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]
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The lessons to learnto bring your communities together
Communities ?You mean People interacting ?
No more communitieson media websites.
(Well, sometimes, some tools...)Comments
(Well, sometimes, some tools...)Poll
(Well, sometimes, some tools...)Fantasy games...
The truth is thatsocial media
[ie Social Networks]
have blown our mindsover the last 2 years !
The goal [...] was one million page views a month. [...] it was doing more than six times that number.
It works well...but not the way we thought.
Because being on social networksisn't a stand-alone solution.
Yoo-hoo !
Presentation on facebook
« Fankurve ist eine Fußball-News-Seitedes Sportressorts von stern.de.
Diskutieren Sie mit Experten und Fans. »
A discussion ? Where ?
Only via RSS Feeds !
No discussion = no interaction = no community
At the end of the day = no audience
Communities are people,people exchange ideas,
then take part in the discussion !
Lesson 1Y# already know $at...
[same player shoot again. Sorry !]
First tweet ?
(and again rss feeds...)
Take your time,be there at the earliest stage.
If you open an account somewhereit's to say something.
Lesson 2
You can use social mediafor something else
than audience.
Why ?. Easy to set up
. scalable
. using a tool that people are already using(easy for them to participate)
Well, 1 600 photos : not bad !
And at least one photo gallery
Does it work ?
But they could have done better@theguardian
Community is about sharing
in all the available ways
The Guardian asked people to send photos,but did The Guardian send its own photos
such as materials for bloggers for example ?
When you ask people to participateshare some of your own content too.
Lesson 3
Sometimes the buzz happens !
WOW !19 000 tweets 218 000 likes !
Create great news, tools, services, etc.,for your readers not for the stats.
They'll share them using social mediaif it's relevant.
Then your stats should rise.
Lesson 4
It's impossible to satisfy everyone
Source
Innovation is the key,and it's (often) misunderstood
Lesson 5
Onemorething
Facebook, twitter, youtube, etc.did not even exist.
It seems that 2010was the year of Social media
What's next ?
Will Fifa be the place to share ?
Will only mobile devices be relevant ?
Geosocial networks ?
Live In-stadium experience via mobile ?
What if you geolocalise peopleinto the stadium and invite them
to a party after the game ?
Once an event is finished,start thinking of the next one
and make choices.
Finally
Find urls and other onlines ressources on pearltrees.
Many thanks to . Stephane Delbecque, founder at footbalistic.com
. Alex Deve, founder at Oleboo
Thanks for your attention !
Cédric Motte – Wan Ifra Consultant linkedin.com/in/cedricmotte
