Word Camp North Canton 2013 SEO Presentation

Nathan Driver

SEO: Creation to Execution

WHO AM I?Media – Marketing - Geek

WHO Am I?

WHO Am I?

www.ohlmanngroup.com

WHO Am I?

Twitter: @natedriver

WHO Am I?

Linkedin: http://www.linkedin.com/in/ndriver

WHO Am I?

www.nathandriver.com

WHO Am I?

Todays Agenda: SEO

CONTENT CONTENT CONTENT

nathandriver.com @natedriver [email protected]

…and SEO Plugins

Oh yeah…

of course.


Objectives: The Goal


WHAT exactly IS SEO?











You want to be #1 for

“Nike”

You BET!




Search: Understanding It


Search: Google Trends


Search: Autocomplete


Search: Bing Autocomplete


Search: Google Adwords Keyword Tool


The Beginning Understanding Keywords


Plugins! Help with SEO


Plugins: Recommended for SEO


















Analytics Show me the ROI!


Google Analytics


Google Analytics: Tracking


Google Analytics


Analytics: Webmaster Tools






Google Analytics




Google Analytics






RESULTS What Should You See


SEOMoz


Google Webmaster Tools


• SEOMoz (seomoz.org)• Search Engine Land (searchengineland.com)• Search Engine Watch (searchenginewatch.com)• Distilled (distilled.net/blog)• SEO Takeaways (seotakeaways.com)• Blind Five Year Old (blindfiveyearold.com)• Google Analytics (analytics.blogspot.com)

Resources: Future Reading

www.nathandriver.com/wordcamp-north-canton-2013/


Questions / Comments?SEO: Creation to Execution

WHO I AM?Media – Marketing - Geek

@natedriver

linkedin.com/in/ndriver

nathandriver.com

Technology

Word Camp North Canton 2013 SEO Presentation