Marketing Boot Camp

With Darcey Edwards, Ashley Wirthlin and Matt Rouse.

Sponsored by: Elements Massage Tanasbourne

What Can We Do For You?SAVE TIME – MAKE MORE MONEY

Hook SEO is a full-service, comprehensive Internet Marketing Firm specializing in Online Advertising &Content Marketing.

Agenda1. Content Marketing Primer

2. Building Attention Online

3. Converting Attention Into Trust

What Is Content?You use "content" of all shapes, sizes,

and formats to share a message about your brand, to tell a storyabout your product or service.

What Is Content Marketing?1. “To add value to the lives of your

existing and future customers.”

2. “To inform or entertain.”

How Content Marketing WorksYour goal with content marketing is not to get them to buy immediately. (in most cases)

Instead, you need them to come to you, take some value from your content, and then come back when they think of you for a future need.

Building Attention OnlineSo you wrote some stuff or took some photos and video… now what?

It’s time to use your content to get people’s attention.

No One Comes To My Web SiteIf you build it, they won’t come…

Unless you tell them about it!

1. Freely Give Your Knowledge to gain attention from potential customers and to build “Authority.”

2. No one will find your content, if you don’t share it.

3. Share where your customers are looking already.

Reciprocity MarketingYou are giving people something of value for free. In return for you to continue giving them valuable or entertaining content, they will reward you with engagement, sharing, patronage or assistance.

Once you have an audience that trusts you. When you need to market your products or services to them, it is easy to “activate” your audience. They WANT to give back to you!

Building RelationshipsReciprocity – Content Marketing – Social Media Sharing

These are all just tools in your marketing tool box, but what you are doing is Building Relationships Online.

Entertain your audience, inform your audience and then engage your audience.

They will know you are there when they need you, and they will be there when you need them too!

Building CommunityOnline & Offline Communities Build Trust

The easiest way to turn those relationships from just acquaintances into trusted relationships is by building community.

Online Communities: Facebook, Google+, LinkedIn Groups

Offline Communities: Chamber, Rotary, Unions, Trade Groups

Attention vs. ActivationAttention: You are building content to acquire an audience or to inform or entertain your existing audience. (and for SEO)

Activation: Send out a call to action to your audience to take an action.

Follow Up – When PossibleWays to follow up to grow your relationships:

1. Ask happy customers for reviews!

2. Reach out to customers after an event.

3. Visit your customers.

4. Post photos of customers using your products or services or visiting your retail location.

Contect With Hook SEO• LinkedIn:LinkedIn.com/Company/Hook-SEO• Twitter: Twitter.com/HookSEO• Facebook: Facebook.com/HookSEO• Pinterest: Pinterest.com/HookSEO• Instagram: Instagram.com/HookSEO• Google+: Plus.Google.com/+HookSEO

Have Us Talk To Your Group• We have a number of presentations, classes, and

workshops for your group.• We are available to speak at workshops and

events for: Beginner, Small Business, B2B and More Technical Classes are available.

• Contact Hook SEO for costs and information.