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“Technology and Social Media”
Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board
(@lqualls4444 – Twitter)
Cheryl Aufdemberge, Marketing Technology Coordinator at Spencer Fane Britt & Browne
(@cheryl528 – Twitter)
• Social Media landscape
• How big is it?
• Why do people use it?
• Social considerations
• Understanding the Community
• Know your tools
• Listen and learn
Agenda
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Social Media Landscape
Digital by the Numbers
$50,000 – The amount raised for charity by the most retweeted tweet
2.4 billion – Social networking accounts
100 million – Number of active Twitter users
800+ million – Number of users on Facebook
Digital by the Numbers
1.2 billion – The number of active mobile broadband subscriptions
1 trillion – The number of video playbacks on YouTube
250 million – On average the number of photos uploaded on FB each day
271.1 million – Internet users in North America
Don’t forget about mobile
Evaluate products & services from people you KNOW
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Thought leader and information
accessibility
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Easy to formulate and grow relationships
Social Considerations
• What is the MESSAGE and ACTION?
• Does the foundation exist to COMMUNICATE and ENABLE?
• Who are the INFLUENCERS and ADVOCATES? Where do they listen, engage and inspire?
• What content can be created to VISUALLY STIMULATE, trigger BUZZ and be SHARED easily?
• How is SUCCESS defined and measured?
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Diversity Communities
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Where to find people with similar interests
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Where to find people with similar interests
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Where to find people with similar interests
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Where to find people with similar interests
Where to find people with similar interests
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Analytic Tools
Readers, backlinks, other assets, commenting, post schedule, post content, author publications, etc.
Analytics - Alexa
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Analytics - Quantcast
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QR Codes
iCloudiCloud automatically and securely stores your content so it's always available to your iPhone, iPad, iPod touch, Mac, or PC. It gives you access to your music, movies, apps, latest photos, and more from whichever device you happen to be using. And it keeps your email, contacts, and calendars up to date across all your devices. No syncing required.
Dropbox
Seesmic
Listen and Learn
#hashtags on Twitterhttp://search.twitter.com
Google Alertshttp://google.com/alerts
Mashablehttp://mashable.com/how-to
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Listening - Hashtags
Listening – Google Alerts
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Learning – Mashable
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Social Summary
• Understand the space
• Find People & Engage
• Know the tools
• Listen
