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www.redmillcommunications.com redmill marketing associates Why smart mobility is essential to our smart future G. D. Redmill

Why smart mobility is essential to our smart future

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Page 1: Why smart mobility is essential to our smart future

www.redmillcommunications.com redmillmarketing associates

Why smart mobility is essential to our smart future

G. D. Redmill

Page 2: Why smart mobility is essential to our smart future

www.redmillcommunications.com redmillmarketing associates

What’s the topic? ●  Smart future encompasses a world in which new digital services are

intelligently delivered ●  Consumers ●  Businesses ●  Citizens ●  Government, city authorities ●  Et al

●  How those services are delivered, managed and grow is of crucial importance

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Page 3: Why smart mobility is essential to our smart future

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We need ●  An environment in which new services can be:

●  Conceived ●  Implemented and deployed ●  Managed

●  Connectivity is the key link ●  No single answer

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Page 7: Why smart mobility is essential to our smart future

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Towards a Smart Environment ●  Services are experienced in different ways ●  The design is often without consideration of the needs of the connection

●  Does Nest think about the backhaul requirements? ●  End-to-end performance is highly variable

●  Likely to become more so – and more dependent on high-speed network coverage

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Page 8: Why smart mobility is essential to our smart future

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Smart Waste 8

What is

Increase the efficiency of recyclable waste collection through the establishment of bonus programs and collectors equipped with sensors to automate collection plans and optimise routes.

Benefits •  Increase the amount of collected waste •  Participant loyalty •  Collection route optimisation •  Optimisation of availability and quantity of collectors

Solution •  Bonus platform through app •  Sensors to detect volume and weight deployed in collectors •  Visualisation of location, volume information and collection plan via platform •  Communication between stakeholders, such as citizen/manager, manager/collection teams, collection teams/manager, manager/citizen

etc through app and platform •  Send alerts

•  Improvement stakeholder communication •  Reduced fuel consumption •  Reduced carbon emissions

Page 9: Why smart mobility is essential to our smart future

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Smart Tree 9

Benefits

•  Promote environmental education •  Implementation of pruning management and flora care •  Efficiency of field team management

Solution

Flora inventory and management system. Facilitates the process of requesting pruning, fertilization and treatment of the city's trees in addition to providing information on the species, height and phytosanitary aspects, care and environmental education.

What is

•  Tourist attraction and education •  Reliability of information •  Improvement in communication between the stakeholders

•  QR Code trees, identification with augmented reality •  Visualisation of location, educational information and treatment actions via platform •  Communication citizen/manager, manager/tract teams, tract/manager teams, manager/citizen

Page 10: Why smart mobility is essential to our smart future

www.redmillcommunications.com redmillmarketing associates

Climate Adaptation 10

What is

Implement a climate, soil and water level sensing system that aims to identify risk situations in an agile way facilitating decision making and communication between public administration, emergency responders and citizens.

Benefits

•  Improvement in the emergency response time •  Reliability of data for better decision-making •  Reduction in the number of deaths and financial losses.

Solution

•  Climate sensor implementation •  Real-time analysis of climate indicators •  Measurement of risk level and areas of vulnerability •  Communication with decision makers •  Alert triggers

Page 11: Why smart mobility is essential to our smart future

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Smart Water 11

Benefits

•  Water shortage prevention •  Water consumption optimisation and reduction

Solution

Sensory system for water consumption, water level monitoring in reservoirs and water quality.

What is

•  Water quality reliability •  Compliance •  Improved communication between stakeholders

•  Sensing of water consumption, level and quality •  Monitoring platform and water management (alerts and indicators) •  Communication

Page 12: Why smart mobility is essential to our smart future

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Elderly Care 12

HomeCare Application Core functions The HomeCare application has been designed with ease of use, efficiency and cost-effectiveness in mind. Deploying out strong technical expertise. The focus is on optimising the most critical functions.

Core Functions ●  Safety Alarms ●  Bed Presence ●  Medication Reminder ●  Wandering Detection

Secondary Functions ●  Visual Supervision ●  GPS Tracking ●  Door Locking

Page 13: Why smart mobility is essential to our smart future

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Service design ●  Different services have different needs ●  Some are static and can leverage existing infrastructure ●  Mobile doesn’t mean movement…it means wireless ●  For rapid scale, wireless provides the most appropriate option

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Page 14: Why smart mobility is essential to our smart future

www.redmillcommunications.com redmillmarketing associates

Conclusion ●  Wireless connectivity provides the most appropriate means of

connecting certain services ●  Needs to be intelligently designed to deliver the right performance,

where it is needed ●  Hybrid, HetNet scenarios are the only solution to this

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Page 15: Why smart mobility is essential to our smart future

www.redmillcommunications.com redmillmarketing associates

About us ●  Marketing and strategic consultancy services for the TMT sector

●  Strategy ●  Communications ●  Analysis

●  Deep knowledge of marketing and strategic needs of the TMT industries ●  Strategic planning and consultancy ●  Clear, insightful communications and actionable marketing programmes ●  An experienced team to complement your resources

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