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CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page1
CINEV — China International New Energy Vehicle Show
SMART MOBILITY IN SMART CITIES
24-25-26 November, Asia-World Expo Hong Kong
Round Table 2: Success stories of Urbanization & New Concepts of cit ies in Europe and China
17:00 – 18:00pm, Tuesday 24 November 2015.
BUSINESSMODELSANDTHEDIFFUSIONOFINNOVATIONSINTHESMART-MOBILITYSECTOR
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page2
Sylvie Faucheux, Professor of Economics, LIRSA, CNAM (Paris, France)
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page3
TABLEOFCONTENTS—BUSINESSMODELSANDTHEDIFFUSIONOFINNOVATIONSINTHESMART-MOBILITYSECTOR
1. Smart-Mobility:TheContextandtheChallenges
2. FromDisruptiveInnovationtoNewBusinessModels
3. TheFrenchExampleofVEDECOMInstitute
4. Conclusions
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page4
1. SMART-MOBILITY:THECONTEXTANDTHECHALLENGES
• Smart-Mobility solutions are disruptive innovations involving paradigm shiftsbecause it is linked to radical technological innovations and to end-useinnovations.
One of the most striking features is the vision of the automobilenotasapossessionbutassimplyanelementinthemobilitychain.
AnillustrationistheB2Bmodel,whereamobilityoperatormakesavailabletousersthemeansof transportadaptedtotheirneeds (e.g.,a real-timemultimodalservice;Peugeot’sMu;theOrangefleetof‘connected’vehicles;Citroënwithahighdegreeofpersonalisationofthevehicle).
This combination of new technological possibilities and new conceptions of themobility “needs”,has theeffectof completely reshuffling thedeckas far asmarketopportunity.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page5
• Smart-Mobility impacts on the structure of supply and the patterns ofgoods/servicedemand.
• Smart-Mobility is provoking substantial change to the existing “ecosystem” ofmobilitymarkets.
Forexample,onthesupplyside:apronouncedshiftinthemixofpartnersinthevaluechainwith,(1)integrationof‘new’actorsnotablyfromtheelectrical,electronicsandinformationtechnologysectors;and,(2)modificationoftheroles(andinsomecasesthedisappearancealtogether)oftraditionalpartners(forexample,thedistributorsofrefined petroleum products have a much reduced place in the production andservicingofelectriccars…).
THEEVOLVINGECOSYSTEMOFSMART-MOBILITYINNOVATION
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page6
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page7
TheQuestions….
- How innovationwavescoming fromdifferent sectorscanbe linkedormelded?
- Whataretheimpactsofthemergingbusinessmodelsforthediffusionoftheseinnovationsonthewider“ecosystem”ofmobility?
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page8
1. FROMDISRUPTIVEINNOVATIONTONEWBUSINESSMODELS
Thebusinessmodelforadisruptiveinnovationisatoolofcreativedestruction,itisintegrativeinnewwaysofthefactorsandpartnersinvaluecreation.
• Thesenewpartnershipsinvolvesanewcooperativeeconomicgovernance:Ø Abehavioural component: theactors shouldbeunited ina“win-win” logic,withanattitudeofsharedorreciprocalconfidencein.
Ø Aknowledgemanagementcomponent:proceduresforinformationsharing.Ø An organisational component: The partners has to seek to establishframeworks such as joint projects or task forces requiring collaborationbetween partners, in this way both promoting mutual understanding andencouraging“fairplay.
• To have the benefice of a Shared Value according to “open innovation” or “Openbusiness”:
Ø Promotingtheexplicitalignmentof the interestsofbusinesspartners,soastoprovideaclearbasisforcooperation.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page9
Ø Ensuring the coordination of joint work programs with a clear division oflabouragreedbyallpartiesandaccountabilityontermsofresults.
Ø Ensuring that the added-value created in collaboration of shared in anequitable way and not appropriated by one partner in the commercialrelation.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page10
3. TheFrenchExampleofVEDECOMInstituteVéhiculeDécarbonéCommunicantetsaMobilité/Carbon-free,communicatingvehicleanditsmobility
• VEDECOMisoneofasmallnumberofnationalInstitutesforEnergyTransitionsetupinFranceduringthepastfiveyearsaspartofthePland’Investissementd’Avenir(theFrenchnationallong-termresearchandtechnologyinvestmentplanforthefuture).
• VEDECOMisbasedinVersaillesandissupportedlogisticallyandfinanciallybyMov’eo(theFrenchmobilitybusinesscluster)andbylocalgovernancecommunities.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page11
•
•
• Urbanizationplanoftheparkon‘Mobilitiesofthefuture’withVeDeCoM
("ChartepaysagèreeturbainedeVersaillesSatory-Ouest",EtablissementPublicParis-Saclay,2013)
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page12
• VEDECOMintendstobecomealeadingEuropeaninstituteforSmart-Mobility.Assetup in2012,the Institutecomprisesmorethan40membersof industryandservicesectors (automotive, aeronautics, system engineering, electronic components, ITC,numericalsimulation,infrastructuremanagement,transportoperators,digitalandenergygridoperators),plusresearchandhighereducationinstitutions,andoflocalcommunities.
• The VEDECOM partners have agreed to collaborate on a spectrum ofpre-competitiveandpre-normativeresearchsubjects.
Ø The research and demonstration activities at VEDECOM are organized in twoprogrammes:"Vehicles"ontheone-hand,"Eco-Mobility"ontheotherhand.
Ø The projects belong to three research domains on "Vehicle Electrification", "DrivingDelegation and Connectivity" (which cuts across the two domains), and "SharedMobilityandEnergy"intermsofinfrastructureandservices.
Each domain comprises several research projects on technology and service bricks andassociateddemonstrators.
Source:http://vedecom.fr/en/.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page13
THEVEDECOMCOLLABORATIVERESEARCHTHEMES
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page14
• TheVEDECOMInstituteisbasedonanovelandunprecedentedcollaborationbetweenindustries of the automotive sector, infrastructure and services operators in themobilityeco-system,academicresearchinstitutions,andlocalcommunities.
• The institutional innovation has broken down old boundaries and built newrelationshipsatalllevels,inordertoengagean“openinnovation”processinseveralsensesoftheterm:opentonewideas,opentonewbusinessmodelswithconsumers,open to new working relationships with territorial authorities (mobility services,networksandinfrastructures).
• The VEDECOM partners identify explicitly the challenge of building a commonplatformasaspringboardforlaunchingintoanas-yetpoorlydefinedfuture.Amongthemechanismsofcollaboration,theyhavedefined:
Á Adomainofpre-competitiveinnovationandintellectualproperty(IP).Á A phase of pre-normative activity, prior to establishment of regulations, at local,
nationalandEuropeanlevels.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page15
4. CONCLUSIONS
Theopeninnovationprocessisverymuchlargerthansimplesharingoftechnologiesandknow-how.Itextendstothe“invention”andthegovernanceofpartnerrelations,withtheaccentonongoingteambuildinginthesearchofnewsharedopportunities.
Á Onthesupplyside:As intheVeDeComconsortium,thechallengetakenupisforthepartnerstobea“winner”collectively,notonetowinagainstothersintheteam.
Á On the demand side: Infrastructure development in support of smart-mobility (e.g.,frequent&accessibleelectric car chargepoints; cheapand reliabledataservices formodalshifts,etc..)isanecessaryconditionforuptakeofsmart-mobilityinnovations.
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page16
Thankyou
Sylvie Faucheux, Professor of Economics, LIRSA, CNAM (Paris, France)
Isabelle Nicolaï, Professor of Economics, Laboratoire Génie Industriel, CentraleSupélec, UPSay (France)
& Martin O’Connor, Professor of Economics, REEDS, UPSay (France)
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page17
CINEV–HongKong(24November2015) ©SylvieFaucheux,IsabelleNicolaï,MartinO’Connor—SmartMobilityinSmartCities Presentation—Page18
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