Why Outbound Marketing is a Problem for Data Centers

Data centers practicing outbound tactics risk being left behind due to changes in buyer behaviors and flawed methods

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Outbound Marketing: Traditional marketing Businesses seeking clients Interruptive tactics

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Buyers previously relied on businesses for product

information

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Sales has Changed Search engines Mobile Devices Social media Ease of accessibility

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Present Day Buyers Block unwanted messages Demand personalization Get what they want—on their

terms

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Segmentation must be used to create appealing content

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Are you reviewing outbound/ inbound practices to improve

your colocation sales?

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Let us know in the Comments section below

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Attracting Data Center Clients: Step by Step

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