Why Mobile in 2013?Andy Shaw, CEO

Why Mobile in 2013?The world in context6.9 Billion People5.2 Billion Mobiles1.6 Billion TV's1.2 Billion PC's1.0 Billion CarsSource: Mobile Marketing Association

"Put your best people on mobile."Eric Schmidtex-CEO Google

Why Mobile in 2013?Significant in 201257% of professionals reported that a smartphone or tablet was their primary computing device.

source: econsultancy

"Put your best people on mobile."Eric Schmidtex-CEO Google

Why Mobile in 2013?Mobile FuturesThe 'mobile only' internet population will grow from: 14 million in 2010 to 788 million in 2015

source: IAB

"Put your best people on mobile."Eric Schmidtex-CEO Google

Why Mobile in 2013?Mobile FuturesToday mobile is 15% of online spend.In 2015 it is projected to be 64%

source: econsultancy

"Put your best people on mobile."Eric Schmidtex-CEO Google

Current 'TOP' TrendsMobile Platforms1. Mobile Web2. Mobile Apps3. Mobile Messaging4. Mobile Advertising5. Mobile Search

source: econsultancy

Action after email/sms1. Visit website for info2. Visit website to

purchase3. Purchase in-store4. Recommend to

others source: econsultancy

Current 'TOP' TrendsMobile Advertising Goals1. Brand Awareness2. Drive Traffic3. Join, download or

purchase

source: econsultancy

Mobile Advertising Delivery Method1. Mobile Browser2. SMS3. Email4. Download app5. In gamesource: econsultancy

Why Mobile in 2013?"If you don't start utilising mobile seriously in 2013, you'll be playing catch up next year."Andy ShawCEO, WisetigerIf you'd like to know more about how Wisetiger can help, email us at mobile@wisetiger.co.uk or speak to your Account Manager.

"Put your best people on mobile."Eric Schmidtex-CEO, Google