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Why email marketing?
E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.
Even a novice to email marketing can produce branded campaigns,
with dynamic content targeted to different recipients, and best of all,
measure the impact of a message instantly.
Most major brands are using email marketing (have you checked your competitors?), but
the beauty of email marketing is its accessibility, for one-man bands through to SMEs
and corporations.
Read more about email marketing here.