Why does ProductDevelopment suck?(Marc Löffler, @scrumphony)

Typical ProductDevelopment Problems

http://www.flickr.com/photos/matiasjajaja/194944822/

http://www.flickr.com/photos/epsos/5444678656/

http://www.flickr.com/photos/markbrandon/6992271218/

http://www.flickr.com/photos/mind_the_goat/418728450/

http://www.flickr.com/photos/greenfday69/45235902/

Root Causes

http://www.flickr.com/photos/godserv/4517248920/

http://www.flickr.com/photos/toolstop/4546017269/

Impact Mapping

Why? Who? How? What?

Why?

http://www.flickr.com/photos/peterulrich/7807861962/

Who?

http://www.flickr.com/photos/chocolatefrogs/4505234877/

How?

http://www.flickr.com/photos/roadhunter/313038005/

What?

http://www.flickr.com/photos/mvs/3405603248/

(c) Gojko Adzic 2012 – http://www.impactmapping.org

(c) Gojko Adzic 2012 – http://www.impactmapping.org

“Never aim to implement the whole map. Instead, find the

shortest path through the map to the goal”

Gojko Adzic in the book Impact Mapping

How to explain itto your kids?

http://www.flickr.com/photos/elephantatech/4709026126/

(Some) Impact Mapping

Advantages

Scope Creep

http://www.flickr.com/photos/soda37/6496544581/ and http://www.flickr.com/photos/soda37/6496541139/

Pet Features

http://www.flickr.com/photos/alexyo1968/5237333618/

Ad-hoc prioritisation

http://www.flickr.com/photos/kyra__m/5521752450/

Impact MappingResources

http://www.impactmapping.org

Thanks for your attention

Contact

Marc LöfflerEmail: marc.loeffler@spoonique.deWeb: http://blog.scrumphony.comTwitter: @scrumphony