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Augmented Reality Mobile World Congress

Why augmented reality ?

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Augmented Reality at everyone’s fingertips thanks to 8Motions! Augmented reality is a booming field especially for mobiles. An essential interface for future geo-located information applications, it allows users to interact with their environment via their mobiles, as if they were using a pair of reality-enhancing glasses. Many applications have been hoping to integrate this type of functionality but have faced substantial technological barriers. The company 8Motions now lets you overcome these barriers by offering a ready-to-use component that can be integrated into any type of iPhone or Android application. It lets you show an augmented reality display of geo-located content from different sources, saved in different formats, online or offline.

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Page 1: Why augmented reality ?

Augmented RealityMobile World Congress

Page 2: Why augmented reality ?

•We provide tools and services for mobile Location Based applications

Over 800 000 applications already deployed with our technology !

•Our technology allows to create and expend Location Based Services.

8motions

I’m Here

MAPPING

LBSMAPPING PROVIDE

R

AugmentedReality MOBILE

Tourism

UGC

Page 3: Why augmented reality ?

Our flagship productMobile Map Toolkit

Map display OpenStreetMap, Google, Microsoft, own map

Data Overlay : KML, LOC, GPX, GeoRSS, BitmapUser Generated Content (UGC)

Geotaged data and picture, sharingIntegrated with social networkUser Feedback

Augmented reality display

Page 4: Why augmented reality ?

Augmented Reality definition

- “Augmented Reality” display contextual data content on top of real-world view.

- Two categories Marker based image recognition

Augmented Reality by IKEA

Page 5: Why augmented reality ?

Augmented Reality definition

Location Based AR

Metro Paris by Presselite

GPS

Lon Lat

North

Compass

View

Page 6: Why augmented reality ?

Display contextual real time information

Reach a new target by bringing a new interface with more accessible

info.

Remove barriers Between users and

geolocation information

Why augmented reality ?

Waow effect

Explore the world differently and in fun way

Page 7: Why augmented reality ?

First wave : Augmented reality Browsers

Layar Wikitude

Page 8: Why augmented reality ?

Second Wave : AR Embedded in apps

Acrossair Nomao

Page 9: Why augmented reality ?

8motion’s AR Product

o Easily integrate Augmented Reality in your applicationSimple to use APIFully customizable

• Behavior, look and feel, range, etc…

o Existing GoogleMap component based app can be converted quickly

Page 10: Why augmented reality ?

8motion’s AR MMT Demo application

Available in the App Store shortly!

Page 11: Why augmented reality ?

8motion’s AR Demo Application

Page 12: Why augmented reality ?

8motion’s AR démonstration

Thomas LANDSPURG

Page 13: Why augmented reality ?

Thank you!http://corp.8motions.com

Meet us at2E59-75

Twitter : /8motions.com